[Hiring] Head of Sales @Coverflex

Role Description

This isn’t a “maintain and optimise” role: it’s a build, launch, and scale mandate. As the (Founding) Head of Sales for Germany, you’ll establish and lead Coverflex’s commercial presence in one of Europe’s most important markets. Your mission is to turn our GTM strategy into predictable, repeatable revenue while building the foundations of our German sales organisation.

• Help open the market, close early deals, and shape how we sell in Germany.
• Design the local sales engine, from pipeline generation to closing.
• Ensure processes are scalable, data-driven, and adapted to the realities of the German market.
• Shape how we position Coverflex, uncover customer pain, run compelling demos, and close the first wave of customers.
• Act as the voice of the German market internally, helping refine our GTM strategy.

This role exists because we’re entering a new stage and need someone who can build momentum from the ground up and turn early traction into a scalable revenue engine.

• Main KPI 1: New ARR generated by the team
• Main KPI 2: Number of new Coverflex users
• Main KPI 3: Building a high-quality, high-performing team in Germany

Qualifications

• Proven track record in executing and scaling growth strategies, particularly in B2B or SaaS environments
• Experience developing and leading high-performing sales teams in growth environments (inside & outside sales; inbound & outbound)
• Strong data and analytical skills, including forecasting, commission planning, and performance reporting
• Strong sales aptitude, supported by quantitative analysis, planning, and strategic thinking
• Pragmatic and adaptable mindset, with comfort navigating change and unexpected challenges
• Willingness to step outside your comfort zone, combined with the emotional maturity to ask for help and actively give and receive feedback
• Strong integrity, demonstrated through transparent communication, trust-building, and doing the right thing even when it’s difficult
• Exceptional verbal and written communication skills, both in-person and digital
• Fluency in English and German

Requirements

• Experience in the benefits, fintech, or welfare market
• Experience in remote selling and multi-channel communication
• Experience in setting up new teams from ground up
• HubSpot CRM mastery

Benefits

• OTE: €150.000 - €180.000
• Equity: Yes – Stock Options under our Equity Incentive Plan
• Check all benefits and perks below

Manager & Team

Meet Your Manager:

• Hiring Manager: Max Feider - Head of International Expansion
• Location: Portugal
• LinkedIn Profile: Max Feider

Profile Snapshot:

• Energy: Calm, steady, and persistent. I aim to create a focused environment where thoughtful progress matters more than urgency or noise.
• Communication: Direct and transparent. I value honesty and discourage evasive language.
• Feedback Style: A mix of ad-hoc and structured feedback. I believe in continuous improvement through regular input, combined with moments for deeper reflection and growth.

How to work with me - in the Manager's own words:

“I try to create an environment that’s intense but not tense — energizing and ambitious, driven by a desire to win, while ensuring the team has a warm and positive atmosphere. I enjoy the entrepreneurial and cross-functional challenge of building new markets. Starting from an empty canvas gives us the opportunity to design strategies, processes, and structures from the ground up. It’s a big undertaking that requires strong collaboration and a shared sense of ownership across the company. I try to impart that sense of ownership with my teams and the company at large. I believe in setting clear priorities and strategic alignment while trusting the team with real ownership. As manager, I am here to help create the right structures and processes for the team to do their best work. You can expect me to be approachable and always willing to help. In return, I expect openness, accountability, and genuine care for the outcomes we deliver. My goal is to build a thoughtful, ambitious team that supports one another and takes pride in doing meaningful work.”

Your Team:

• Mafalda Morais, Revenue Operations Manager, LinkedIn
• Filipa Manita, Head of Revenue Operations, LinkedIn
• Eduardo Gaspar, Head of Sales Spain, LinkedIn
• Additional team members that you will help hire and coach

Key Stakeholders: Management Team