[Hiring] Fractional Sales & Marketing Lead @Max Retail

Role Description

Max Retail has an established revenue operation, proven sales playbooks, and the rev ops infrastructure and systems to support them. We are looking for a senior sales and marketing leader to optimize and scale the demand engine for the supply side of our marketplace, the independent retailers who supply inventory. This role is structured as a fractional engagement to start, with a clear path to a full-time VP of Sales & Marketing role for the right person.

What You'll Do (Fractional Scope)

• Develop product-led growth.
• Build product-led acquisition and activation motions that reduce customer acquisition cost and shorten time-to-value on the supply side of the marketplace.
• Optimize our existing acquisition channels.
• Identify and create new channels.
• Own organic and AI-era discovery.
• Align with the existing sales motion.

The Path to Full-Time

For the right person, this engagement is designed to convert into a full-time VP of Sales & Marketing role with broader ownership: accountability for leadership of the marketing and sales teams. The fractional period serves as the proving ground for that mandate.

Qualifications

• You have scaled a marketplace.
• You optimize and you build.
• You can attract both businesses and consumers.
• You have grown SMB-focused sales teams.
• You are fluent in modern discovery.
• You are a full-funnel, data-driven operator.
• You are a leader who can both advise and build.

Requirements

• 8+ years in sales, marketing, or demand generation, with at least 3 years in a senior leadership capacity.
• Background in ecommerce, retail tech, or consumer marketplaces.
• Direct experience at or with a major two-sided marketplace.
• Proven track record optimizing existing acquisition channels and creating new ones, across both B2B and B2C (or B2B2C) audiences.
• Demonstrated experience growing or scaling sales teams that acquire the SMB market.
• Hands-on command of SEO and working fluency in GEO and AEO.
• Strong product-led growth experience.
• Fluency in modern sales and marketing tooling (HubSpot, Klayvio, attribution platforms, SEO/SEM tools) and a track record of ROI-based decisions on spend and headcount.
• Availability for a fractional engagement with the intent and ability to convert to full-time.

Company Description

Max Retail is a cutting-edge technology platform enabling independent retailers and brands to sell their excess inventory online effortlessly. Our mission is to become the largest supply chain that holds no inventory, providing a seamless connection between supply and global demand.