[Hiring] Founding GTM Lead @Cavaco AI

Role Description

The Founding GTM Lead is a builder and seller. You will personally create and close pipeline while designing the systems, messages, metrics, and team rhythm that allow Cavaco to scale. Work directly with the founders on:

• Positioning
• Account strategy
• Pricing feedback
• Partnerships
• Hiring
• Forecasting

In the first 30 days:

• Learn the product and customers
• Audit the funnel
• Define qualification and stage-exit criteria
• Own priority opportunities

By day 60:

• Run the weekly revenue process
• Coach two SDRs
• Improve discovery and demo conversion
• Create a credible forecast

By day 90:

• Establish repeatable direct and partner motions with measurable funnel targets

This is not a management-only role: you will prospect, run discovery and demos, shape pilots, advance proposals, and close business.

Qualifications

• Built pipeline and closed B2B software, ecommerce technology, marketing technology, or agency solutions
• Ability to sell to founders and to marketing, ecommerce, lifecycle, and digital leaders
• Experience in an early-stage environment where the playbook was incomplete
• Ability to move between strategic account work and detailed operating discipline
• Turn customer problems into scoped proofs of value instead of feature-heavy demos
• Coach junior sellers while remaining a high-output individual contributor
• Use CRM data as an operating system
• Direct experience with Klaviyo, Shopify, BigCommerce, lifecycle marketing, ecommerce agencies, or AI-native software is strongly preferred

Requirements

• Base salary: $110,000–$150,000
• On-target earnings: $170,000–$230,000, plus 0.5%–1.25% equity options
• Final compensation reflects experience, location, scope, and the balance between cash and equity

Benefits

• This is a full-time remote role within the United States
• Regular San Francisco Bay Area collaboration preferred
• Shape Cavaco's revenue system as product proof and founder relationships become repeatable growth
• Direct access to company strategy and meaningful ownership

Company Description

Cavaco AI is an AI-native ecommerce marketing platform coordinating email, SMS, paid ads, social, WhatsApp, and onsite experiences. We have customers, product proof, active trials, warm relationships, and early enterprise and partner opportunities. Now we need to turn founder-led selling into a disciplined, repeatable revenue engine.

The process includes a founder interview, live pipeline and account-strategy exercise, discovery role-play, and final working session. Cavaco AI is an equal opportunity employer and considers qualified applicants without regard to any protected status.