[Hiring] Field Sales Representative @Waiakea Inc

Role Description

The Field Sales Representative (FSR) is responsible for driving volume growth, distribution gains, and brand presence within their assigned territory. This includes:

• Opening new retail and on-premise accounts
• Securing secondary displays
• Executing retail shelf and cold vault standards
• Partnering closely with local DSD distributor sales reps (DSRs) and merchandisers

Exceed assigned territory KPIs through disciplined daily in-store route execution, active distributor engagement, and alignment with Waiakea brand guidelines and retail standards. This position is remote with occasional travel requirements. Candidates must reside in Oahu, HI.

Qualifications

• 1-2 years of sale, merchandising, or customer-facing experience preferred
• Experience in CPG, beverage, or DSD environment is a plus
• Ability to work independently and manage time effectively
• Proficiency with Microsoft Office Suite; experience with sales reporting tools preferred
• Strong analytical capabilities to identify trends, opportunities for improvement, and make informed decisions
• Ability to lead and motivate cross-functional teams, build consensus, and drive results; strong knowledge of servant leadership models and methods
• Excellent written and verbal communication skills to effectively collaborate with stakeholders at all levels
• Passion for sustainability and community is a big plus

Requirements

• Conduct 8–12 daily retail calls across assigned territory accounts (Grocery, C-Store, Natural, Independent, and On-Premise)
• Sell in incremental Waiakea display placements, endcaps, secondary cooler space, and floor stacks to maximize visual impact
• Secure optimum shelf placement and ensure planogram compliance across all authorized SKUs (1.0L, 700ml Pump, 500ml, Aluminum, and 5L Box)
• Identify and close out-of-stock conditions and shelf voids; actively rotate inventory to ensure FIFO standards
• Conduct weekly ride-alongs ('work-withs') with distributor sales representatives (DSRs) to drive volume and account penetration
• Participate in distributor morning sales meetings and blitz days to train, motivate, and focus sales reps on Waiakea brand priorities
• Audit distributor warehouse stock levels for assigned route needs; communicate stock shortages or surge demand to the Regional Sales Manager
• Ensure distributor sales and delivery teams have and utilize proper Waiakea point-of-sale (POS) merchandising materials
• Execute local key account store-level compliance programs (e.g., 7-Eleven, regional grocery chains, local co-ops)
• Verify authorized SKU distribution (ensuring primary 1-Liter & 500ml placements are positioned correctly with shelf tags)
• Drive new door penetration within assigned geography, mapping local independent retail opportunities
• Manage allocated territory sample budget, display shuckers, racks, and POS merchandising assets responsibly
• Ensure all promotional pricing tags, IRCs, and shelf talkers are active and properly displayed in trade during promo windows
• Log all daily store visits, photos, display counts, and competitive intel into KARMA / CRM tool on a real-time daily basis
• Leverage VIP reporting insights to address store-level voids and identify new growth opportunities

Benefits

• Competitive pay that is direct-deposited semi-monthly
• Annual sick, personal and vacation leave
• Employee + Dependent(s) health/vision/prescription/dental insurance
• FSA & Dependent Care FSA with a $500 employer contribution
• $300 monthly child care reimbursement
• 401k with up to a 5% employer match & more!