Role Description
Terrific needs a PLG-oriented commercial operator who understands how e-commerce brands actually buy SaaS. This role owns the Shopify ecosystem, marketplace motion, and mid-market e-commerce segment β where deals are won through product, distribution, and conversion loops, not just sales cycles. Youβll sit at the intersection of Sales and Product: driving revenue while shaping how customers discover, adopt, and convert inside the product.
What Youβll Do
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Revenue Ownership (Mid-Market & PLG)
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Own pipeline and revenue across e-commerce brands (primarily Shopify ecosystem)
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Close $20Kβ$200K deals independently with DTC brands and mid-market companies
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Convert product usage, trials, and inbound into paying customers
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PLG & Conversion
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Define and improve PLG conversion loops: free trial β activation β paid
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Partner with Product to optimize onboarding, in-product conversion, and monetization
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Analyze drop-off points and continuously improve conversion rates
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Ecosystem & Distribution
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Own Shopify App Store and ecosystem presence (and adjacent platforms)
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Build relationships with Shopify partners, agencies, and commerce enablement players
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Drive inbound through integrations, partnerships, and marketplace visibility
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Customer Understanding
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Understand how e-commerce brands evaluate and buy technology
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Translate Terrific into clear ROI: conversion lift, AOV, engagement, revenue
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Identify friction in the buyer journey β and remove it
Qualifications
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Proven experience selling SaaS to e-commerce brands
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Deep understanding of Shopify, WooCommerce, Magento ecosystems
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Experience working in or alongside PLG environments (self-serve, trials, in-product conversion)
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Track record of closing mid-market deals ($20Kβ$200K range) independently
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Strong commercial instincts β you think in revenue, not activity
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Ability to work cross-functionally with Product to influence growth and conversion
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Clear communicator who can simplify technical value into business outcomes
Preferred Background
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Shopify Partners ecosystem or marketplace-driven SaaS companies
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Commerce enablement platforms or retail tech
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Experience selling to or working with DTC brands
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Mid-market SaaS sales (not only enterprise)
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Exposure to product-led growth environments and metrics
Benefits
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Own a critical growth channel at the intersection of PLG and sales
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Direct impact on revenue through both product and commercial motion
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Work on a product tied directly to conversion and transaction value
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High autonomy in a fast-moving, global team
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Opportunity to define how Terrific wins in e-commerce at scale
Success Looks Like
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You build a strong pipeline within the Shopify ecosystem quickly
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You close your first deals within ~30-60 days
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You improve trial-to-paid conversion through product and process changes
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You drive consistent revenue at 3β5x cost within ~6 months
Requirements
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Deep experience in at least one of Terrificβs three commercial pillars β eCommerce, Marketing, or Media β and enough fluency across the other two to contribute credibly from day 1.
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Fluency in written and spoken English.