Role Description
The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their concentration will be on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts. Need someone to hit the ground running sooner rather than later.
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Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches.
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Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management.
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Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs.
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Managing and training Squishable’s independent sales representative teams.
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Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships.
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Managing 10-15 national and international trade shows annually, including attending and representing the company at high-profile shows.
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Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards.
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Growing Squishable’s European subsidiary by:
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Working with the executive team to formulate and execute our European growth strategy;
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Recruiting and training independent European sales representative teams or distributors;
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Coordinating with the production and sourcing team to determine the optimal product selection for the European market.
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Growing Squishable’s international market share by working with existing international distributors outside of Europe and generating leads for new distributors.
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Working directly with customers in our custom/white-label production business.
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Working in tandem with the product development team to develop new lines and product concepts.
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Other duties as assigned.
Qualifications
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Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred.
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At least eight years of successful toy/consumer products sales experience managing and selling across all types of accounts.
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Experience operating either internationally directly or through international distribution agreements is preferred, but not required.
Requirements
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Need someone with Specialty Toys / Gifts experience.
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CRM/ERP—Comfortable with using CRM systems to manage leads and existing customer relationships. Experience with NetSuite is a plus, but not a requirement.
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Reporting—Experience building actionable reports and presenting KPIs and recommendations to the executive team.
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Microsoft Office Suite—Intermediate Excel and Word.
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Communication—Excellent presentation and communication skills, both written and verbal.
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Flexibility—Ability to adapt to a continually changing market and rapid launch of new products. Willingness to listen to and consider the opinions of stakeholders.
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Merchandising—Experience with in-store merchandising including end-caps, feature areas, POP materials, shelf signage, and Plan-o-gram.
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Self-motivated—Must be able to effectively manage one’s own schedule and workload and balance numerous projects at the same time.
Benefits
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Salary for this role is $130-$150,000.
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100% employer-paid health insurance.
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100% employer-paid short- and long-term disability insurance.
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100% employer-paid life insurance.
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Affordable vision and dental insurance.
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18 days of PTO per year, plus 2 floating holidays.
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401 (k) with employer matching.
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Generous employee discount (hello, giant plush!).