[Hiring] Director of Retail Sales @Sweet Nothings

Role Description

Looking for an opportunity to both learn and lead at an early-stage company? If you’re someone who loves opening doors, winning new business, and turning momentum into scale—this role is for you.

We are seeking a highly motivated, strategic, and hands-on Director of Retail Sales to drive growth across regional chains and independent retailers nationwide. This is a critical, high-impact role focused on expanding distribution, unlocking new accounts, and accelerating velocity within the Natural, Specialty, and Conventional channels. This individual will own and grow Sweet Nothings’ presence across regional chains and independent retailers, working closely with distributors (UNFI, KeHE) and managing broker relationships. This is not a pure account management role. We are looking for someone who can both win new business and scale it, while operating effectively in a fast-paced, entrepreneurial environment with limited infrastructure.

• Drive new distribution and account growth across regional chains and independent retailers nationwide.
• Lead broker management — motivating, directing, and holding brokers accountable to drive meetings, placements, and performance in relevant retailers.
• Manage Sweet Nothings Retail distributor relationships (Kehe, UNFI, DOT, etc) including yearly planning, forecasting, etc.
• Analyze and report on sales and distribution performance at retail and wholesale partners (e.g., UNFI, KeHE), identifying growth opportunities and performance gaps.
• Customer Meeting Support - minimum quarterly meetings with key buyers, deepen retailer relationships, building partnership trust.
• Meet customer-specific goals for new product launches, assortment planning, pricing, and merchandising execution.
• Partner with the Executive Leadership Team to develop and execute long-term, thought-leading strategies.
• Direct and deliver key financial metrics versus plan within aligned trade spend plan.
• Account Plan management, contributing to both current year and long-range plan forecasts.

Qualifications

• 7+ years of progressive CPG sales experience.
• Previous experience working with or at key retailers is preferred: Wegmans, Natural Grocers, The Fresh Market, INFRA, NCG, Fresh Thyme, HEB, etc.
• Can-do attitude and willingness to wear many hats.
• Proven success in opening new accounts, expanding distribution, and turning white space into meaningful revenue.
• Detail-oriented and comfortable managing multiple priorities in a fast-paced environment.
• Strong business acumen—ability to balance sales growth with trade spend and profitability.
• Must be an analytical thinker and data-driven; strong data analysis skills and use data to inform your approach and tell compelling selling stories.
• Experience working with IRI/Nielsen, Retail POS data, Excel/Google Sheets, etc. Experience with SPINS, retailer portals, Confido, and BI tools and distributor reporting systems highly preferred.
• Excellent interpersonal, networking and relationship building skills.
• Proven ability to craft and deliver data-driven presentations.
• Willingness and ability to travel for trade shows, sales calls, and meetings—approximately 25% of the time.

Benefits

• Fully remote role with flexibility to work from anywhere in the U.S.
• Robust healthcare coverage and a 401(k) plan with company match.
• Flexibility of unlimited PTO to ensure you have the support to thrive both personally and professionally.
• Competitive Compensation Package: $150,000 - 165,000 annual base salary, commensurate with experience + performance bonus.
• Opportunity to work directly with the Leadership Team and play a key role in shaping commercial and innovation strategy.