Role Description
We’re hiring a Director of GTM Enablement to build and lead our enablement function in a fast-scaling, PE-backed SaaS fintech environment. This is a hands-on, “player/coach” leadership role, you’ll direct the enablement strategy and also execute the work day to day. You will not start with a team, but you will build the function, establish the operating cadence, and grow a team over time as the business scales. This role reports to the VP of Revenue Operations & GTM Enablement and partners closely with:
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Sales
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Account Management/Client Success
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Solutions
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Support
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Product Marketing
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Product
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RevOps
A core expectation is that you will leverage AI to modernize enablement, including AI-assisted content creation, insights, and AI Role-Play to accelerate rep readiness and improve real-world execution.
Responsibilities include:
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Enablement strategy & operating model:
Build the enablement charter, annual/quarterly plan, and success metrics aligned to business goals (pipeline quality, win rate, ramp time, retention/expansion).
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AI-first enablement & readiness:
Design programs that embed AI into how reps learn and perform, e.g., AI Role-Play, certification simulations, call coaching prompts, personalized learning paths, and AI-assisted reinforcement.
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Sales methodology & deal excellence:
Drive consistent adoption of MEDDPICC and support reinforcement of complementary methodologies such as Sandler, Challenger, or GAP Selling across the GTM org.
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Onboarding & ramp:
Design and deliver onboarding for AEs, AMs/CSMs, SDRs/BDRs (including agents), and SCs (as applicable), including role-based certification paths, timelines, and readiness standards.
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Ongoing training & coaching:
Create and facilitate recurring enablement programs (weekly/monthly), deal coaching, call coaching, competitive readiness, and quarterly refreshers tied to real field performance.
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AI-powered coaching loops:
Establish structured inspection and coaching loops using call recordings, deal data, and AI insights, turning patterns into targeted training and rep-specific reinforcement.
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Messaging, plays & execution guides:
Translate product value into role-based talk tracks, objection handling, discovery guides, demo narratives, and repeatable plays for each segment/ICP.
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Content & asset governance (Seismic):
Own the enablement content lifecycle within Seismic, information architecture, tagging, governance, version control, usage reporting, and continuous optimization.
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Readiness & certification:
Stand up certifications for discovery, MEDDPICC discipline, demo/storytelling, security/compliance narratives, and key workflows, using AI Role-Play and scenario-based assessments where possible.
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Release enablement & adoption:
Partner with Product Marketing/Product to ensure releases, pricing/packaging updates, and competitive insights roll out with clear training, content, and adoption plans.
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Manager enablement:
Equip frontline leaders with coaching tools, 1:1 frameworks, scorecards, and reinforcement guides that make methodology and messaging stick.
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Measurement & impact:
Define and track enablement impact using leading and lagging indicators (time-to-first-meeting, time-to-first-opportunity, stage conversion, win rate, cycle time, attach/expansion rates, content utilization).
Qualifications
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8+ years in Sales Enablement / GTM Enablement / Revenue Enablement (or equivalent GTM readiness role) in a high growth SaaS environment.
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Proven experience building or scaling enablement programs in a high-growth (ideally PE-backed) SaaS organization (as both an IC and leader).
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Deep working knowledge of MEDDPICC (or MEDDICC) and demonstrated success driving adoption through training, reinforcement, and deal inspection.
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Experience with at least one additional sales methodology such as Sandler, Challenger, or GAP Selling, and the ability to translate methodologies into practical field behaviors.
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Strong facilitation and content-building skills: onboarding, playbooks, certifications, talk tracks, battlecards, coaching guides.
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Seismic ownership experience (admin-level not required, but you must be able to lead governance, structure, workflows, and reporting).
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Demonstrated ability to embed AI into enablement, including using or implementing AI Role-Play or simulation-based readiness programs (or a clear point of view and examples of how you’d stand this up quickly).
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Strong cross-functional leadership with Sales, RevOps, Product Marketing, Product, and CS/AM teams.
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Analytical orientation: ability to link enablement efforts to measurable performance outcomes.
Preferred Qualifications
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Experience enabling enterprise sales motions in fintech / financial services / regulated environments (security, risk, compliance narratives).
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Familiarity with sales tech ecosystems (e.g., Salesforce, conversation intelligence, LMS, Sales Engagement platforms).
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Prior field experience as an AE/AM/CSM preferred.
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Experience growing enablement functions over time (hiring, role design, operating rhythms).
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Undergraduate degree in business, sales, marketing or related field.