Role Description
This role focuses on delegate acquisition for high-level business conferences, engaging senior executives and decision-makers across targeted industries. You will be responsible for:
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Identifying, engaging, and converting qualified prospects into confirmed attendees through research-led outreach, personalised communication, and consistent follow-up.
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Leveraging AI tools to enhance efficiency and working closely with the Australian events team to deliver strong attendance outcomes across flagship conferences.
Key Responsibilities
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Research and identify senior executives and decision-makers aligned with each event’s target audience.
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Build and maintain accurate, high-quality prospect lists.
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Conduct proactive outreach via email, LinkedIn, and phone to engage and recruit qualified delegates.
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Manage your own pipeline with full ownership of CRM accuracy and ongoing updates.
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Craft and tailor outreach messaging, adapting tone and approach based on the individual and context.
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Follow up persistently and professionally to convert prospects into confirmed attendees.
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Use AI tools to improve research efficiency and personalise outreach at scale.
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Collaborate with the Australian team to align on priorities, targets, and event requirements.
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Track, report, and communicate progress and results regularly.
Qualifications
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Prior experience as a high-performing delegate acquisition or B2B outreach professional.
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Proven track record of converting leads into confirmed attendees or customers.
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Strong research skills with the ability to identify relevant senior-level contacts and insights.
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Ability to identify Australia’s largest businesses (e.g. ASX500) and distinguish between technology vendors and client-side decision makers.
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Excellent written and verbal communication skills in English.
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Self-directed and highly accountable, with the ability to manage your workload independently.
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Comfortable with outbound outreach, including email, LinkedIn engagement, and cold calls.
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Strong attention to detail, particularly in CRM management and follow-up tracking.
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Resilient and adaptable, able to handle rejection and adjust approach as needed.
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Strong critical thinking skills and the ability to tailor communication rather than follow scripts.
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Willingness to adopt and integrate AI tools into daily workflows.
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Experience in sales support, recruitment, lead generation, or delegate acquisition is an advantage.
What Success Looks Like
Within your first few months, you will be independently running delegate recruitment campaigns under the guidance of one of the founders, confidently managing your own outreach pipeline, and consistently securing confirmed registrations without the need to escalate routine conversations. Success in this role will be reflected in your ability to:
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Consistently meet delegate acquisition targets.
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Maintain accurate, up-to-date CRM records.
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Demonstrate strong ownership, consistency, and accountability for your results.
Work Arrangement & Expectations
This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:
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Disclose any existing ongoing roles or client work.
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Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).