Role Description
The Customer Engagement Manager (CEM) is a field-based role that unites the competencies of key account management and network development, while serving as an Integrated Care Specialist. The position is responsible for the successful positioning and adoption of Incyte’s HS therapy among key hospital centers and specialist physicians within an assigned territory, while simultaneously supporting the sustainable improvement of patient pathways through the engagement with multidisciplinary care structures and regional expert networks.
Success in this role requires deep scientific credibility, convincing selling skills, and the ability to build trusted, long-term relationships with Key External Experts (KEE) and multidisciplinary care teams. The CEM acts as a strategic partner to centers of excellence, supporting them in their role as multipliers of best practice and in strengthening structured collaboration between hospital and office-based care.
Essential Functions of the Job
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Network & Stakeholder Management:
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Engagement: identify, build, and maintain long-term relationships with KEEs and multidisciplinary teams (e.g., dermatology, surgery, wound care) in specialized HS centers.
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Activation: identify and connect relevant stakeholders across the HS care ecosystem, including hospitals, office-based specialists, nursing and care networks, patient organizations, and regional decision-makers.
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Product Positioning:
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Strategy Development: Close collaboration with the marketing and brand team to develop tailored strategies that clearly communicate the unique value of our products.
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Communication: deliver convincing and needs-based communication of the product's value proposition and messages to hospital centers and office-based specialists.
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Territory & Account Strategy:
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Develop and execute strategic Customer Engagement Plans for the territory to maximize appropriate product use, sales, and market share.
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Organize local sponsorship activities and standalone educational initiatives.
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Sales and Marketing:
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Sales and promotion of INCYTE’s IAI products.
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Development and implementation of targeted sales and marketing initiatives.
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Proactively and sustainably using all available communication channels for customer engagement.
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Market Observation:
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Market Information Provision: Collecting and analyzing market data to provide valuable insights.
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Trend and Competitor Analysis: Proactively staying informed about the latest competitor activities.
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Feedback and Recommendations: Regular feedback to management and the brand team.
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Reporting:
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Management Communication: Regular communication to management about important developments.
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Compliance & Governance: ensure full adherence to all applicable legal, regulatory, and internal company guidelines.
Qualifications
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University degree in a scientific discipline (e.g. pharmacy, life sciences) or a business degree combined with a strong scientific affinity.
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Completed training as a Pharmaceutical Sales Representative (“Pharmareferent”, § 75 AMG) and/or a degree in a scientific field is required.
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Excellent ability to communicate complex scientific information clearly and credibly.
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Strong communication and networking skills, with high personal credibility and field leadership.
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High degree of self-initiative, positive mindset, solution-orientation, and consistent results-orientation.
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High level of personal accountability, integrity, discretion, and team spirit.
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Ability to work effectively in a dynamic and rapidly changing environment.
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Curiosity to explore a new market and continually learn.
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Able to analyze data and draw the right conclusions.
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Fluent in German and English, both written and spoken (minimum requirement).
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Flexibility and willingness to travel and stay overnight, given the size of the assigned territory.
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Permanent residence within the assigned territory preferred.