[Hiring] Coffee Wholesale Sales Representative @White Rhino Coffee

Role Description

White Rhino Coffee + Emporium Pies is seeking a driven, relationship-focused Sales Representative to grow our wholesale partnerships. You’ll introduce premium coffee and handcrafted pies to cafés, restaurants, corporate offices, and specialty retailers - building meaningful partnerships, not just making sales.

This role is ideal for someone who thrives in an independent, performance-based environment and is excited about representing brands centered on quality and experience.

The Opportunity:

• Operate with independence while backed by a team that provides support, product, and systems to help you succeed.
• Unlimited earning potential - your income reflects your effort.
• Commission-based structure.
• Flexibility to build and manage your own territory.
• Support with product knowledge, onboarding, and systems.
• A collaborative, growth-focused team environment.

What You’ll Do:

• Prospect and identify new wholesale opportunities within target markets (cafés, restaurants, offices, hospitality, etc.).
• Build and maintain a pipeline of qualified leads.
• Conduct in-person visits, tastings, and product introductions.
• Educate potential partners on Emporium Concepts' offerings, including coffee, pies, and advisory support.
• Close new wholesale accounts and facilitate onboarding handoff to the Account Management team.
• Collaborate with internal teams to ensure alignment on product availability, pricing, and positioning.
• Maintain accurate records of outreach, pipeline, and account activity (HubSpot CRM).
• Represent the brand with professionalism, warmth, and product knowledge.
• Provide market feedback and insights to support product and sales strategy.
• Support local events, activations, or sampling opportunities as needed.

What Success Looks Like:

• Five new wholesale accounts per month.
• Maintain consistent pipeline activity (outreach, meetings, tastings).
• Demonstrate strong product knowledge and brand alignment.
• Contribute to both coffee and pie wholesale growth.
• Operate independently while maintaining consistent communication and visibility with the internal team.

Qualifications

• Strong interpersonal and relationship-building skills.
• Self-motivated with the ability to work independently.
• Comfortable with in-person sales and outreach.
• Understanding of food & beverage or hospitality industry.
• Ability to communicate value beyond price (quality, experience, partnership).
• High attention to detail and follow-through.
• Strong organizational and time management skills.

Requirements

• 10% commission on new accounts (first 6 months).
• 3% ongoing commission on active accounts.
• High earning potential with recurring revenue opportunities.
• No income cap - top performers can scale significantly over time.

Benefits

• Product training and ongoing support.
• Sales tools and resources to help you succeed.
• Marketing materials and brand support.
• A team that values growth, ownership, and long-term success.

Company Description

At White Rhino Coffee + Emporium Pies, we believe in being partners, not vendors. Our sales team plays a key role in building lasting relationships and bringing high-quality products into communities. Our sales representatives are expected to reflect that philosophy in how they approach and build relationships.

You’ll have the autonomy to grow your own book of business while representing brands known for excellence, hospitality, and experience.

Apply today if you're ready to build relationships, grow a market, and earn based on your results.