[Hiring] Chief Revenue Officer - Growth Architect @How to Manage a Small Law Firm

Role Description

Forget the standard sales playbook. Come design the entire revenue ecosystem.

Not your standard sales gig. We're looking for a true growth architect. If you are a traditional VP of Sales who only wants to manage a pipeline, this isn't the role for you. We need an executive to own, integrate, and optimize our entire revenue engine—from initial marketing hook to lifetime client success.

This role is about architecting growth, leading and unifying our entire revenue ecosystem—including Marketing, Intake, Sales, Client Success, and Retention.

What You'll Be Responsible For

• Revenue Strategy & Growth
  • Develop and execute the company's overall revenue strategy.
  • Own revenue performance across Marketing, Intake, Sales, and Retention.
  • Identify new growth opportunities, channels, partnerships, and market segments.
  • Drive customer acquisition, conversion, expansion, and retention initiatives.
  • Forecast revenue and provide strategic recommendations to the executive team.
• Marketing Leadership
  • Oversee marketing strategy, campaigns, lead generation, and brand positioning.
  • Continuously test and optimize messaging, funnels, and customer acquisition channels.
  • Identify emerging market trends and opportunities before competitors do.
  • Leverage data to improve conversion rates and customer acquisition costs.
• Sales & Intake Leadership
  • Build alignment between marketing, intake, and sales functions.
  • Improve lead conversion throughout the customer journey.
  • Establish performance metrics, accountability structures, and reporting systems.
  • Coach leaders and teams to consistently exceed revenue targets.
• Client Retention & Expansion
  • Drive retention, customer success, and lifetime value initiatives.
  • Improve client engagement and referral generation.
  • Develop strategies that increase renewals, upsells, and long-term customer loyalty.
• Executive Leadership
  • Serve as a key member of the executive leadership team.
  • Collaborate closely with the CEO, COO, CFO, and future CPO.
  • Bring fresh ideas, challenge assumptions, and help shape company strategy.
  • Build scalable systems that support long-term growth.

What Success Looks Like

• Create alignment across Marketing, Intake, Sales, and Retention.
• Improve lead-to-client conversion rates.
• Increase customer retention and lifetime value.
• Build scalable revenue systems and processes.
• Introduce innovative growth initiatives and new acquisition channels.
• Establish clear metrics and accountability across all revenue functions.
• Become a trusted strategic partner to the executive leadership team.

Who Thrives Here

• A builder who enjoys creating rather than maintaining.
• A strategic thinker who can also execute flawlessly.
• Highly data-driven without becoming paralyzed by analysis.
• Comfortable making decisions with incomplete information.
• Naturally curious about market trends, customer behavior, and growth opportunities.
• Energized by developing people and building high-performing teams.
• Able to move quickly while still creating structure and accountability.
• Confident enough to challenge ideas and collaborative enough to earn trust.

What We're Looking For

Required Experience

• 10+ years of progressive leadership experience in revenue, sales, marketing, or growth functions.
• Experience overseeing multiple revenue-generating departments simultaneously.
• Proven track record of driving significant revenue growth.
• Experience leading both marketing and sales organizations.
• Strong understanding of customer acquisition, conversion optimization, retention, and revenue operations.
• Experience building and scaling systems, teams, and processes.
• Strong financial acumen and forecasting experience.

Preferred Experience

• Experience in coaching, education, consulting, professional services, or membership-based businesses.
• Experience in entrepreneurial, founder-led, or high-growth organizations.
• Familiarity with direct response marketing and digital marketing strategies.
• Experience managing remote teams.

What We Are NOT Looking For

• A traditional VP of Sales who only knows pipeline management.
• Someone who relies solely on proven playbooks and avoids experimentation.
• A leader who needs excessive certainty before making decisions.
• A micromanager who creates bureaucracy instead of momentum.
• Someone who prefers managing reports more than leading people.
• An executive who believes revenue growth comes from sales alone.

Why Join HTM?

At How to Manage A Small Law Firm, we help law firm owners build businesses that create freedom, profitability, and impact. You'll join a passionate executive team that values innovation, collaboration, accountability, and continuous improvement.

If building the next stage of growth excites you, we'd love to hear from you.