Role Description
We are a bootstrapped, profitable enterprise SaaS company at $30M ARR with a clear trajectory to $100M. We have built the only 100% natively-architected platform in our ecosystem for DevSecOps, Data Protection, and Security—serving Fortune 500 enterprises across regulated industries including financial services, healthcare, government, and hospitality.
We are not looking for a CRO who will spend six months “assessing the landscape.” We need a proven operator who has personally scaled a SaaS business from $20–40M to $100M+ ARR, who understands that profitable growth is non-negotiable, and who can build and execute a revenue engine that compounds quarter over quarter.
Core Responsibilities
-
Revenue Strategy & Execution
-
Own the full revenue number: new business, expansion, renewal, and retention across all segments (Enterprise, Mid-Market, and emerging PLG).
-
Design and execute the go-to-market strategy to scale from $30M to $100M ARR within 3–4 years while maintaining profitability.
-
Build and operationalize a quarterly planning cadence with bottoms-up forecasting, pipeline coverage models, and segment-level unit economics tracking.
-
Establish minimum deal size thresholds and systematically prune low-value accounts that dilute team capacity and drag down margins.
-
Drive cross-sell and upsell motions across the five-product portfolio, increasing average contract value and multi-product adoption rates.
-
Pipeline & Demand Generation
-
Build a scalable, multi-channel demand generation engine spanning outbound prospecting, content marketing, digital campaigns, events, partner referrals, and product-led growth.
-
Own pipeline coverage ratios and ensure 3–4x pipeline-to-quota coverage at all times across segments.
-
Implement rigorous pipeline inspection and deal management processes with weekly forecasting reviews, stage-gate criteria, and data-driven coaching.
-
Personally engage in strategic pipeline development for enterprise accounts, including executive-to-executive relationship building.
-
Product-Led Growth & Innovation
-
Design and execute a PLG motion that creates a self-service entry point into the platform, converting free or low-cost users into enterprise contracts.
-
Build the instrumentation, analytics, and product-sales handoff processes required to identify and convert PLG-qualified leads into sales-assisted opportunities.
-
Develop innovative go-to-market strategies that differentiate the company from competitors relying on traditional sales motions, including community-led growth and ecosystem-based strategies.
-
Enterprise Sales & Large Deal Execution
-
Personally lead and close strategic enterprise deals with Fortune 500 accounts, particularly in regulated industries with complex procurement and compliance requirements.
-
Penetrate large enterprise accounts through multi-threaded relationships, executive sponsorship, and value-based selling that ties platform outcomes to business-critical KPIs.
-
Build and manage a structured enterprise deal process including discovery frameworks, mutual close plans, executive business reviews, and competitive displacement playbooks.
-
Develop an account-based strategy for the top 50 target accounts with dedicated pursuit plans, relationship maps, and executive engagement cadences.
-
Customer Retention & Expansion
-
Drive gross revenue retention from current levels to 92%+ through proactive customer health monitoring, risk identification, and executive intervention processes.
-
Own the net revenue retention number, targeting 110%+ through systematic expansion and cross-sell into the installed base.
-
Establish executive-level relationships with top accounts, ensuring strategic alignment and long-term partnership positioning.
-
Implement a structured customer lifecycle management process from onboarding through renewal, with clear ownership, milestones, and escalation paths.
-
Global Team Leadership
-
Lead and scale a global revenue organization encompassing Sales (Enterprise and Mid-Market), Marketing (Demand Gen, Product Marketing, Field Marketing), Business Development (SDR/BDR), Customer Success, and Revenue Operations.
-
Build a performance-driven culture with clear accountability, transparent metrics, and a low-tolerance approach to underperformance—while maintaining a supportive, coaching-oriented environment for top performers.
-
Recruit, develop, and retain A-level talent across all revenue functions, with a particular emphasis on hiring missionaries who demonstrate ownership mentality and independent judgment.
-
Manage distributed teams across time zones with disciplined operating rhythms, clear communication protocols, and consistent performance management.
-
Unit Economics & Profitable Growth
-
Maintain and improve unit economics as the company scales: CAC payback under 18 months, LTV-to-CAC ratio above 3x, and gross margins consistent with best-in-class SaaS benchmarks.
-
Make resource allocation decisions based on data, not instinct—investing in segments, channels, and motions that demonstrate efficient returns and pulling back from those that do not.
-
Provide the CEO and board with clear, honest reporting on revenue performance, pipeline health, retention trends, and forward-looking indicators.
Qualifications
-
Proven track record scaling a B2B SaaS company from $20–40M to $100M+ ARR as CRO, VP of Sales, or equivalent revenue leadership role.
-
Direct, personal experience closing six- and seven-figure enterprise deals with Fortune 500 or equivalent large enterprise customers.
-
Experience leading a global, multi-functional revenue organization including Sales, Marketing, and Business Development with 50+ total team members.
-
Demonstrated ability to build and operate a demand generation engine that produces predictable, inspectable pipeline across multiple channels.
-
Deep understanding of modern SaaS unit economics including CAC, LTV, payback period, gross margin, GRR, and NRR—with evidence of running a profitable or capital-efficient operation.
-
Experience implementing or scaling a product-led growth motion alongside traditional enterprise sales.
-
Track record of improving gross revenue retention to 90%+ and net revenue retention to 110%+ at scale.
-
Experience selling into regulated industries (financial services, healthcare, government, life sciences) with complex compliance and security requirements.
-
Minimum 15 years of progressive revenue leadership experience, with at least 5 years in a CRO or equivalent role.
Strongly Preferred
-
Experience in the Salesforce ecosystem or adjacent enterprise platform ecosystems.
-
Background in DevOps, DevSecOps, or developer tools with an understanding of how technical buyers evaluate and adopt platform solutions.
-
Experience at a bootstrapped or capital-efficient company (not solely venture-backed hypergrowth environments where profitability was not a constraint).
-
Familiarity with multi-product portfolio selling and the orchestration of cross-sell and land-and-expand motions.
-
Experience building and leveraging executive communities or advisory boards as a strategic GTM channel.
-
History of competitive displacement wins against well-funded or market-leading competitors.
Benefits
-
Competitive compensation, incentive structure, and company equity.
-
Daily coaching, mentorship, and growth opportunity.
-
Remote-first team!
-
Be part of a global, mission-driven team.
-
Learn from top leaders in Salesforce DevOps and SaaS sales.
-
Work on exciting challenges in a rapidly growing industry.
-
Unlimited Flex Time Off Plan + All Major holidays.
Compensation & Structure
-
Compensation will be commensurate with experience and structured to reward performance:
-
Competitive base salary reflecting the CRO-level scope and enterprise SaaS benchmarks.
-
Significant performance-based variable compensation tied to bookings, retention, and profitability targets—not vanity metrics.
-
Equity participation with meaningful upside tied to the $30M-to-$100M growth trajectory.
-
Clear quarterly milestone structure with transparent measurement and payout criteria.