[Hiring] Channel Strategy & Sales Manager @TILLAMOOK COUNTY CREAMERY ASSOCIATION

Role Description

The Channel Strategy & Sales Manager, Food Service is responsible for shaping and implementing customer and market strategies required to grow TCCA's sales in the traditional foodservice channel.

• Lead the development and implementation of the traditional foodservice sales strategy.
• Gain cross-functional buy-in on channel objectives.
• Work with the Sales Director of Foodservice to ensure clear goals and measures are in place to track performance.
• Act as the lead for all traditional foodservice sales, owning key accounts.
• Work with foodservice broker to drive growth with the broader customer base.
• Provide clear direction to broker partners, distributors, and key internal stakeholders.
• Track sales performance and develop sales growth plans and key account customer strategies.
• Manage trade spend within the channel, partnering with RGM and SOM to optimize trade spend.
• Act as the primary external-facing representative of Tillamook in the traditional foodservice channel.
• Lead and advise on engagement in trade shows and other industry/customer events.
• Leverage market trends to develop impactful customer selling stories.
• Must be based in Mountain or Pacific time zones and be able to travel up to 30%.

Qualifications

• 5+ years of foodservice sales experience.
• Broker management experience preferred.
• Deep understanding of foodservice supply chains, distribution networks, commercialization, and menu development strategies.
• Demonstrated success with developing effective sales presentations in both corporate and less formal foodservice sales settings.
• Strong financial acumen and analytical skills.
• Excellent written and oral communication skills.
• Ability to thrive in a remote work environment and work well with remote teams.

Requirements

• Lead the development of the Traditional Foodservice Channel Strategy.
• Own key account relationships, including negotiating pricing agreements and pursuing growth opportunities.
• Develop pricing strategies guided by customer segmentation.
• Identify new sales opportunities with both existing and new accounts.
• Lead engagement with Broker’s chain and field sales teams.
• Work with distributors at a regional level to support sales outcomes.
• Gather market intelligence from customers and industry events.
• Work with Sales Director to develop sales forecasts and track performance.
• Support Ingredients Channel Lead with CRC sales into foodservice channel as required.

Benefits

• Outstanding benefits to our employees.
• Commitment to creating a culture of inclusion where all employees are heard, valued, and feel a sense of belonging.