Role Description
Develop and execute a comprehensive channel sales strategy to achieve revenue targets.
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Identify, recruit, and onboard new channel partners (agencies, system integrators, consultancies).
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Negotiate and manage partner agreements, ensuring mutually beneficial terms.
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Build strong, trusted relationships with channel partners, acting as their primary point of contact and advocate.
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In collaboration with customer success, provide ongoing training, enablement, and support to ensure partner success.
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Educate partners on Semrush value proposition, sales motions, and objection handling to increase the competency of the channel.
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Identify and pursue expansion opportunities with existing channel partners (client package add-ons).
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Facilitate both co-sell and resell expansion.
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Develop joint business plan with partners (inclusive of sales targets, certification growth, and partner marketing initiatives).
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Build and track pipeline associated with each channel partner (commensurate with joint business plan).
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Analyze market trends and competitive landscape to identify new channel opportunities and inform channel investments.
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Represent Semrush at industry events, conferences, and partner meetings.
Qualifications
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12+ years in B2B sales or business development, with 2+ years in channel sales or partner management.
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Demonstrated ability to recruit, onboard, and drive revenue through a channel ecosystem.
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Strong understanding of SaaS business models and channel go-to-market strategies (resell, referral, co-sell).
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Excellent communication, presentation, negotiation, and interpersonal skills.
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Ability to work independently and as part of a collaborative team in a fast-paced environment.
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Results-oriented with a strong focus on achieving and exceeding sales targets.
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Proficiency with CRM software (e.g., Salesforce) and channel partner management tools.
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Willingness to travel as needed.
Benefits
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Unlimited PTO
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Hobby & team building budget allowance
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Employee Support Program
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Loss of family member financial aid
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Employee Resource Groups
Company Description
Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.
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Built on the industryβs most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy.
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The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe, and Asia.
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Weβve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents.
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All thanks to 1700+ employees who build the company every day.