Role Description
The role of a Cardiac PET Senior Account Manager (CPAM) at GE HealthCare (GEHC) involves driving the timely adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market.
-
Develop and execute a territory business plan to drive Flyrcado market share growth.
-
Partner with Hospitals, Imaging Centers, Cardiac Centers, Mobile Imaging, DOD, and VA facilities to offer Flyrcado.
-
Identify business and functional relationships within Imaging and Cardiology's key referral sources.
-
Leverage customer insights and knowledge of influence networks & affiliations to realize business objectives.
-
Conduct regular business analyses of the local market with your Cardiac PET Physician Outreach teammate.
-
Accountable to achieve the quarterly and yearly Operating Plan for the territory, customer satisfaction, and retention.
-
Understand product differentiators and position Flyrcado as the product of choice.
-
Be a trusted advisor to Imaging Centers and Cardiologists.
-
Identify the top referring Cardiologists and create relationships to increase awareness and utilization of Flyrcado.
-
Prioritize multiple projects and drive focus on high-impact opportunities.
-
Collaborate with market access support teams to optimize payor contract implementation.
-
Collaborate with pharmacy channel partners and GE PDx Application Specialists teams.
-
Pre-call planning and in-call questioning to understand customer needs.
-
Monitor territory plan performance and results.
-
Engage in virtual selling and cold calling to new and existing targets.
-
Provide pricing strategy, price negotiation, and contract management.
-
Forecast orders and sales of assigned territory and submit weekly progress reports.
-
Represent the company at healthcare conferences and seminars.
-
Mentor non-senior team members and may be called upon for special projects.
-
Ensure a compliant, ethical culture to promote GEHC products.
-
Additional projects and initiatives as required.
Qualifications
-
Bachelor's degree from an accredited university or college or certification through the NMTCB or AART.
-
5+ years of sales experience in a healthcare facility, including contracting and calling on physicians and office staff.
-
Proven history of sales success, developing, organizing, and implementing territory plans.
-
Experience with product launch and P&T Committees preferred.
-
Experience selling/leading in a highly matrixed environment and large account management preferred.
-
Willing to reside in the territory and execute at least 30% overnight travel based on business needs.
Desired Characteristics
-
Strong analytical, oral, presentation, and written skills; proficient in MS Office and CRM.
-
Ability to work independently and with a team to manage multiple stakeholders and competing priorities.
-
Ability to mentor non-senior CPAMs as requested by leadership.
-
Analytical ability to use internal reporting to manage account plans.
-
Ability to apply various problem-solving techniques to solve complex issues creatively.
-
Ability to build rapport and relationships by interacting effectively with employees and external contacts.
-
Ability to achieve objectives while operating in compliance with regulatory guidelines.
Benefits
-
Great work environment.
-
Professional development.
-
Challenging careers.
-
Competitive compensation.
Company Description
GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.