[Hiring] Canvassing Director @Jacuzzi Group

Role Description

Jacuzzi Bath Remodel is investing in new ways to reach homeowners directly — starting with a door-to-door canvass program built from the ground up. We're looking for a passionate Canvassing Director to design, launch, and scale a national door-to-door lead generation program. This is a builder's role: you will create the canvass playbook, hire and train the first wave of Canvassers, establish the territory strategy, technology, and performance culture.

Total Earning Potential: up to $250,000 (Highly Performance Based)

Compensation: Base salary of $80,000+ depending on experience, plus uncapped performance incentives.

Responsibilities

• Program Build & Strategy
  • Design the canvass program from the ground up — org structure, territory maps, staffing model, compensation plan, and standard operating procedures — Nationwide rollout across markets.
  • Set market-by-market canvass strategy based on population density, project history, seasonality, and local regulatory requirements.
  • Establish and continuously refine lead qualification criteria and hand-off protocols so canvass-generated leads convert into booked and closed in-home demonstrations.
• Team Building & Leadership
  • Recruit, hire, onboard, and train Market Canvass Managers and frontline canvassers across all markets, building each team from zero.
  • Build a high-energy and high-retention Canvassing culture.
  • Build a formal training curriculum covering door-approach technique, objection handling, product positioning, safety, and compliance.
  • Design a performance-based compensation and incentive structure that drives high-quality lead volume.
• Operations & Compliance
  • Ensure every market's canvass operation complies with local and state solicitation ordinances, permitting requirements, and do-not-knock regulations; maintain permits and licenses market by market.
  • Manage day-to-day field operations including; shift scheduling, route assignment, safety protocols, and equipment, uniform, and ID badge standards.
  • Own canvass performance metrics — doors knocked, contact rate, appointment-set rate, sit rate, and cost per qualified lead — and report results to executive leadership.
• Cross-Functional Collaboration
  • Partner with Sales leadership in each market to align scripting with in-home sales expectations.
  • Partner with Marketing to keep canvass messaging, offers, and branded materials consistent with broader lead-generation campaigns.
  • Ensure alignment with Call Center Operations to schedule within sales capacity by market.
  • Consistently improve technology stack for the program (canvass tracking/routing software, CRM lead hand-off, performance dashboards) in partnership with Marketing Operations and IT.
  • Present canvassing program results, forecast, and investment recommendations to senior leadership on a regular cadence.
• Additional responsibilities as assigned.

Qualifications

• Bachelor's degree preferred; equivalent Canvassing leadership experience will be considered.
• 7+ years of experience in door-to-door canvassing, direct sales, or field lead-generation leadership — ideally in home improvement, solar, pest control, security, or a similarly regulated door-to-door vertical.
• Proven track record of building a canvass or direct-sales field organization from the ground up.
• Experience leading multi-market or multi-territory field teams, ideally across 10+ markets simultaneously.
• Working knowledge of canvass compliance requirements (local solicitation ordinances, permitting) and willingness to manage compliance market by market.
• Experience with canvass management/routing technology (e.g., SPOTIO or similar) and CRM lead hand-off (Salesforce or similar).
• Strong recruiting and people-leadership skills; comfortable hiring and coaching both Market Canvass Managers and frontline canvassers.
• Data-driven approach to funnel management, with comfort owning and reporting on doors-knocked-to-closed-sale conversion metrics.
• Willingness to travel frequently (50%+) to markets nationwide, including some evening and weekend hours to match canvass shift schedules.

Requirements

• Paid time off (PTO).
• 401(k) with matching program.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Health savings account.
• Life insurance.
• A seat at the table with Marketing and Sales leadership in shaping company growth strategy.