Role Description
As a Business Development Representative (BDR), you will play a key role in driving the sales pipeline by engaging prospective clients through outbound prospecting and inbound lead follow-up. You will connect with key decision-makers, including C-level executives, to identify business needs, create interest in our solutions, and set qualified appointments for the Business Development team. The ideal candidate has a proven track record of success in B2B sales or business development, is confident engaging senior-level decision-makers, and is highly motivated by appointment-setting and pipeline-generation goals. Success in the role and demonstrated sales performance are more important than total years of experience.
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Conduct outbound prospecting through phone calls, email, and LinkedIn to engage prospective clients.
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Follow up with inbound leads and qualify prospects based on business needs, fit, and potential opportunity.
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Identify and engage C-level executives and other key decision-makers within target accounts.
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Penetrate assigned accounts by identifying relevant stakeholders, understanding organizational needs, and creating new engagement opportunities.
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Consistently set qualified appointments with prospective clients in line with established weekly targets.
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Research target accounts and prospects to personalize outreach and identify relevant business opportunities.
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Engage prospects regarding solutions and services across IT & Cybersecurity, Data Analytics & Business Operations, and AI.
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Work with prospect and account information available in HubSpot CRM to execute outreach and manage follow-ups.
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Validate prospect and contact information and ensure account and contact records are accurate and up to date.
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Maintain accurate and timely documentation of prospecting activities, conversations, qualification information, and appointment outcomes in HubSpot.
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Nurture prospects through the early stages of the sales process and identify when an opportunity is ready for handoff to the Director of Business Development.
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Collaborate closely with the Director of Business Development to ensure qualified opportunities are effectively transitioned and followed through.
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Consistently meet or exceed assigned appointment-setting, activity, and pipeline-generation goals.
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Monitor personal performance against weekly KPIs and contribute to regular reporting on BDR activities and results.
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Continuously refine outreach messaging and prospecting approaches based on prospect responses and performance results.
Qualifications
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Bachelor's degree or equivalent relevant experience.
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Minimum 2-4 years of successful B2B sales, business development, or BDR experience with demonstrated success in appointment setting, outbound prospecting, lead generation, or pipeline development in industries such as Enterprise, SaaS, Cloud, IT, Cybersecurity, or Managed Service Providers (MSP).
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Strong and confident communicator comfortable engaging with C-level executives.
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Excellent written communication skills; ability to craft persuasive emails and outreach messages.
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Demonstrated creativity and leadership in developing new prospecting approaches and campaigns.
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Experience using HubSpot CRM or a similar CRM platform for prospecting, activity tracking, contact management, and reporting.
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Strong attention to detail and ability to maintain accurate CRM records.
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Research target accounts and prospects to personalize outreach and identify relevant business opportunities.
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Experience selling or prospecting within IT, cybersecurity, data analytics, business operations, AI, SaaS, technology, or related B2B solutions is preferred.
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Ability to influence stakeholders, communicate urgency, and drive issues to closure.
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Strong interpersonal skills with a collaborative, team-first attitude.
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Self-motivated, driven, with a dynamic and professional demeanor.
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Detail-oriented with the ability to track and forecast lead generation goals accurately.
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Nice to have: Familiarity with sales engagement tools such as Apollo.io, Outreach.io, Salesloft, or similar.
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Tools: HubSpot CRM, Phone, Email, LinkedIn.
Requirements
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Should be willing to accept a long-term work-from-home arrangement.
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Should be amenable to a permanent night shift schedule (Eastern Time).