[Hiring] Broker & Trade Marketing Coordinator @DeLallo

Role Description

DeLallo Foods is seeking a Broker & Trade Marketing Coordinator to support our grocery business throughout the Midwest. Reporting to the Regional Sales Manager (RSM), this role serves as a key link between customers, broker partners, and internal teams, helping ensure sales initiatives, promotional programs, new product launches, and distribution opportunities are executed effectively.

The ideal candidate is highly organized, detail-oriented, and skilled at managing multiple priorities while driving timely follow-through and communication across a fast-paced sales organization.

Key Responsibilities

• Sales & Account Support
  • Support the Regional Sales Manager with account planning, customer meetings, presentations, and reporting.
  • Track customer opportunities, commitments, and key business initiatives.
  • Prepare account updates, meeting materials, and follow-up action plans.
  • Maintain organized records of customer contacts, account plans, and business activities.
• Broker Management
  • Communicate priorities, promotional plans, and sales goals & initiatives to broker partners.
  • Monitor progress on new-item presentations, distribution opportunities, merchandising efforts, and customer requests.
  • Gather broker feedback, execution updates, and market insights, with price performance.
  • Coordinate samples, selling materials, presentations, and related support tools.
• Trade Marketing & Retail Execution
  • Maintain promotional calendars and execution timelines.
  • Coordinate approved promotions, displays, seasonal programs, and new product launches.
  • Track execution results and identify gaps or issues requiring follow-up.
  • Support post-promotion reviews and performance reporting.
• Reporting & Market Intelligence
  • Maintain sales reports, dashboards, and activity trackers.
  • Monitor sales trends, distribution performance, promotional results, and competitive activity.
  • Prepare summaries and analyses to support business decisions and regional growth initiatives.

Qualifications

• Experience in sales coordination, trade marketing, customer support, broker management, or a related field.
• Consumer packaged goods (CPG), food, grocery, or retail experience preferred.
• Strong organizational and project coordination skills.
• Proficiency in Microsoft Excel, PowerPoint, Outlook, and related business applications.
• Excellent communication, follow-through, and problem-solving skills.
• Bachelor's degree in Business, Marketing, or a related field preferred, or equivalent experience.

Requirements

• Organization & Prioritization
• Execution & Follow-Through
• Trade Promotion Coordination
• Sales Reporting & Analysis
• Broker & Customer Support
• Communication & Collaboration
• Attention to Detail
• Accountability

Success in This Role

• Sales initiatives and promotional programs are executed on time and as planned.
• Broker and customer commitments are tracked and completed effectively.
• Accurate reporting and account information are readily available.
• The Regional Sales Manager can focus on customer relationships, strategic selling, and business growth.

Travel

This home-office-based position requires approximately 75% travel throughout the Midwest for customer meetings, broker meetings, market visits, and retail execution reviews.

Benefits

• Competitive wages
• Bi-weekly pay
• 401k with company match
• Paid time off (can be cashed out in lieu of time off, if desired)
• Paid holidays off: New Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas
• Medical, Prescription Drug, Dental and Vision (available after 14 days for full time employees)
• Hospital Indemnity
• Term Life Insurance
• Pre-tax spending accounts
• Free flu shots (all employees)
• Short-term and Long-term disability
• Accident
• Employee Assistance Program (Counseling, Legal, Financial, Work/Life)
• Career Advancement
• Opportunities to transfer to other locations or departments
• Training & Development
• Individualized Leadership Training Opportunities
• Individualized Intern Development
• Referral Program
• On-Line Purchase Discount