Role Description
The person is a key pillar for the Kwality Walls Ice Cream company. The person will be required to drive & build the business in his/her area:
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Deliver revenue growth in general trade
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Create market development strategy & execute it – distribution growth, visibility, core range selling and delivery of sales targets through extended sales system
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Manage and lead distributors
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Lead a direct team of 5-6 sales officers and 40+ indirect sales executives
Leads market development, which requires the person to:
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Think quarterly growth of distribution (expansion)
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Clearly plan ahead the need of cold chain infrastructure, which the distributor has to deliver
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Partner and negotiate with distributor to get the required capital infusion and investments in the business
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Ensure business partners (distributors) make the committed ROI
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Focus on distribution expansion in line with Impulse category, growing new accounts, managing cost to serve and winning volume and value market share
This role is high on execution, as IC is a highly competitive category:
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Drive great execution (availability, visibility and right assortment in every freezer)
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Deliver perfect store and perfect assortment metric
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Be in market visiting sales areas and meeting distributors at least 3 days a week
The person will also be responsible for:
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Forecasting business/SKU needs
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Working with supply teams for stock replenishment & carrying right inventory
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Driving primary and secondary availability
Holds the annual JBP and quarterly growth plans of the distributor in alignment with RSM:
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Leads the monthly operating cycle
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Manages monthly claim/ops and damage settlement with the customer
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Ensures clean accounting practices and prevents trade spends leakage in the system
Leadership:
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Responsible for leading a direct team of 5-7 people in the assigned sales area
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Provide coaching, drive performance, and conduct weekly and monthly meetings to track and govern monthly operating plans
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Directly responsible for team performance and building their capability
Entrepreneurial Mindset:
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High on independence and entrepreneurial mindset
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Highly driven, self-motivated, and good with numbers & data
Qualifications
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MBA/PGDM degree in Sales/Marketing/Operations
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Good analytical and communication skills
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Ability to work on Excel and comprehend data
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Entrepreneurial mindset – Can come up with solutions and think business growth first
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Target-oriented with determined selling skills
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Leadership qualities with the ability to guide the team
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Good communicator as customer negotiation will be key to success
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Experience in Impulse category or highly operating role is a big plus
Requirements
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Drive performance and accountability
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Ability to work independently and take initiative
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Strong negotiation skills
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Experience in managing teams and distributors
Benefits
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Market-competitive pay and performance-related rewards
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Flexible ways of working
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Support for health, wellbeing, and life outside of work
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Time off to rest and recharge
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Ongoing learning and development opportunities
Company Description
Life tastes better with ice cream. With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto, and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world.
What truly sets us apart is how we work:
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We move fast and keep things simple
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We turn ideas into action and trust people to take ownership
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Our culture is high-performance, collaborative, and focused on getting things done
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We embrace digital, use data to make better decisions, and keep learning