Role Description
Generate sales of products and services offered by DFA Farm Supplies (DFA FS) through direct and meaningful interactions. Develop trusted consultative associations and "business-to-business" relationships with DFA members and other prospective customers. This position will be based in the Southwest, including the states of New Mexico, Southwest Kansas, and Western Texas.
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Responsible for all aspects of the consultative sales process including member/new customer education as it relates to DFA FS products and services.
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Work with supervisor to identify prospective accounts for new business within assigned territory.
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Maintain an existing book of business and establish relationships with DFA FS' supplier partners.
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Deliver and execute sales plans which meet or exceed Key Performance Indexes set forth by senior management.
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Document interactions in Salesforce within 24 hours.
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Demonstrate the skill to route and plan for farm visits within a defined territory.
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Work collaboratively with DFA FS team members, vendor representatives, and field staff to address member needs.
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Demonstrate a strong understanding of the complete line of DFA FS products and services.
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Oversee all aspects of the sales function and related activities for a large geographic territory.
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Coordinate and attend farm shows, membership meetings, and other events as necessary.
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Consistently exercise logical, independent judgment and discretion in matters of significance.
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Utilize marketing resources to identify targeted outreach efforts for members in assigned territory.
Qualifications
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BS in Business Management or Animal Science with a minimum of 5 years' experience in direct on-farm sales or equivalent direct business experience.
Requirements
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Demonstrated history of meeting or exceeding sales budgets through maintaining existing business and development of new customers.
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Ability to effectively manage a defined territory, plan a weekly schedule, and organize multiple activities within a large geographic area.
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Familiar with dairy farms and dairy farming practices.
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Highly motivated and able to work independently within a well-defined system.
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Coordinate the fulfillment of products and services to members by effectively interfacing with fellow team members and existing systems.
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Working knowledge of "consumable" type dairy supplies.
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Excellent communication skills to ensure the ability to explain and educate coop members about the benefits of working with DFA FS.
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Understanding of product logistics.
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Demonstrated proficiency with the use of Microsoft Office products and Salesforce.
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Travel - 50-75%.
Company Description