Role Description
This position reports to the VP of Sales (West) and focuses on building pipeline and winning new business with agencies and brands. Your day-to-day will center on:
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Researching target accounts
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Running outbound outreach
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Setting meetings with agency and brand decision-makers across Analytics, Activation, and Planning
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Preparing and delivering pitches
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Working with Product, Customer Success, and Technical Account Management teams to get pilots live and support client retention
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Keeping your pipeline clean in HubSpot
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Representing Adelaide at industry events
This is a remote role with regional requirements; candidates must reside in the Los Angeles area to support in-market meetings and client engagement.
Compensation
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Base Salary Range: $95,000 - $110,000
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OTE Range: $146,000 - $170,000
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Final compensation will be calibrated based on experience and the level at which the candidate is hired.
What you'll learn
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Access to a broad network of investors and advisors who can help you and your team succeed
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Mentorship from executives with decades of experience in adtech and media
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Regular internal knowledge-sharing sessions
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An education budget to support ongoing professional growth and development
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The media quality ecosystem—including verification, MTA, MMM, and emerging attention-based measurement tools
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How digital media “pipes” work and influence media quality and performance
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How to build a territory plan and generate qualified pipeline from a cold start
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How to run discovery with media, analytics, and investment stakeholders at agencies and brands
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Best practices for supporting a full pitch cycle with agencies, brands, publishers, and platforms
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How to move an account from first conversation through pilot to renewal
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How to partner cross-functionally to solve client challenges and support successful campaigns
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How to read a media plan and translate measurement data into a commercial story
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Skills that drive ownership, adaptability, and resilience in a fast-moving environment
Core responsibilities
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Sell an innovative approach to rating and measuring media quality
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Own top-of-funnel: research target accounts, build prospect lists, and run consistent multi-channel outreach to generate qualified meetings
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Conduct discovery calls with media planners, buyers, analytics leads, and brand marketers to understand where measurement gaps exist
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Support and, over time, lead pitch processes that can involve publishers, agencies, and brands
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Build and deepen relationships with day-to-day contacts across agency holding companies, major independents, and brand teams
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Partner with Client Success and Technical Account Management to scope pilots, troubleshoot issues, and turn pilots into renewals
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Maintain accurate opportunity, activity, and forecast data in our CRM (HubSpot)
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Become fluent in the AU metric and our case studies
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Bring market intelligence back to the team
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Represent Adelaide at industry events and contribute to our presence in the market
What you'll bring
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Bachelor’s degree
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1–3 years of experience in adtech, media measurement, digital media, or agency media
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A firm understanding of how digital media works
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Genuine willingness to prospect
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Strong written and verbal communication
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Comfort with data and numbers
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Resilience and a positive attitude
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Organization and follow-through
What will set you apart
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Existing relationships at agency holding companies or large independents
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Experience selling or supporting the sale of media measurement, verification, or analytics products
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Understanding of programmatic advertising and knowledge of the major players
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Agency-side experience planning or buying digital media
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A track record of hitting or exceeding a meetings, pipeline, or revenue target
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Familiarity with verification, MTA, MMM, brand lift, or incrementality testing
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Hands-on experience with a CRM and outreach tooling
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Comfort representing a technical or measurement product externally
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Evidence of building something—a process, a playbook, a territory
Benefits
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Medical, dental, and vision insurance
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Paid time off
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Parental leave
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Employee development & wellness stipend
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Holiday break
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Volunteer time off
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Competitive salary
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Performance-based quarterly bonus
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Stock options
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401(k) retirement plan
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Remote-first environment
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New York office access
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Access to available WeWork spaces
Equal Employment Opportunity (EEO) Statement
Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.
Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.