Role Description
The Inside Sales Account Development Representative (ADR) is responsible for increasing market awareness and generating leads. The Inside Sales ADR drives a strategy to identify and engage with accounts that are either potential new business opportunities or require ongoing nurturing through a multi-channel approach. This role is primarily focused on hunting, with the majority of time spent doing outbound prospecting. The ideal candidate will be AI-fluent, collaborative, proactive, and motivated to generate new business opportunities.
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Prospecting to generate new sales opportunities by researching and identifying appropriate accounts and contacts using third party lists and emails, Global Data, Zymewire, LinkedIn Sales Navigator, CoPilot, web searches, etc.
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Nurturing leads generated through the website, marketing campaigns, tradeshows, trade media partnerships; this may include following up on document downloads, evaluating lead sheets and contact lists provided by third parties, converting business cards into accounts/contacts in Salesforce, generating lead lists from tradeshow events, Zymewire, etc.
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Qualifying and driving sales leads through the sales pipeline, documenting all actions and touch points in Salesforce.
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Engaging in preliminary high level technical discussions with potential clients alongside Business Development colleagues.
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Passing along qualified leads to Business Development (BD).
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Conducting market analysis as needed on certain business segments or capabilities to identify and assess competition, understand customer behavior/interests and market trends, determine demographics, etc.
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Supporting the marketing team with content and campaign development that supports outreach efforts.
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Further developing existing accounts by checking customerโs buying history and working with the current BD rep to suggest related and new services, explaining features, function, benefit and proof as needed.
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Participating in BD processes and meetings to ensure consistency and alignment.
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Promote the company and the brand.
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This position may require up to 10% of time for travel.
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Exhibit safety awareness and safe work practices.
Qualifications
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Bachelorโs Degree in a Business or Scientific-related field.
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1-3 years of relative experience.
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Proficiency in CRM, Salesforce and HubSpot.
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Research, manufacturing, engineering, and/or chemical experience a plus.
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Proficiency in Microsoft Word, Excel, PowerPoint, CoPilot and Outlook.
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Strong English verbal and written communication skills, business judgement and acumen.
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Ability to manage time appropriately; work in a fast-paced environment and multi-task, all while paying close attention to detail.
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Must be a self-starter and self-motivating.
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Strong organization skills.
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Ability to evaluate processes and procedures, identify bottlenecks and work to find improvements for operational efficiency.
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Ability to quickly and eagerly learn new products/services and systems.
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Proactive attitude.
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Ability to write routine reports and correspondence.
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Ability to effectively listen and resolve customer conflict.
Benefits
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Generous benefit options (eligible first day of employment).
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Paid training, vacation and holidays (vacation accrual begins on first day of employment).
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Career advancement opportunities.
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Education reimbursement.
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401k program.
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Learning platform.
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And more!