[Hiring] Virtual Market Manager @FourLeaf Federal Credit Union

Role Description

The Virtual Market Manager is responsible for independently developing, strengthening, and managing relationships within their assigned state with the use of virtual capabilities. This role focuses on expanding the organization’s national presence through proactive outreach, digital engagement strategies, and personalized virtual consultations. The Virtual Market Manager serves as a trusted financial partner for FourLeaf, building strong connections with individuals, businesses, and community organizations while achieving the primary objective of driving growth in deposits and lending.

This leader is an entrepreneurial Market Leader responsible for building and leading a new market presence from the ground up. The Virtual Market Manager will own the market, lead deposit growth to $25 million annually, and ultimately launch and lead a physical branch presence. This leader will operate as a Regional Manager in-training, with visibility to executive leadership and a clear path toward regional leadership.

This position will be based in Orlando, Florida.

Core Contributions

• Build and execute a market growth plan to achieve $25MM in deposit growth annually.
• Identify and pursue high-value consumer and commercial deposit opportunities.
• Develop centers of influence (COIs).
• Generate new consumer, business, and nonprofit relationships.
• Lead consultative financial conversations.
• Partner with marketing on localized campaigns.
• Provide competitive intelligence.
• Deepen relationships with existing members.
• Increase product penetration.
• Serve as the face of FourLeaf in the market.
• Participate in chambers and local events.
• Drive sales and expand membership by proactively engaging members and prospects through a consultative needs assessment approach.
• Identify opportunities across deposits, lending, investments, and digital solutions.
• Responsible for delivering $25MM in annual deposit growth across the statewide portfolio.
• Identify growth opportunities across the state by leveraging data and digital tools.
• Execute targeted outreach to strengthen engagement, expand relationships, and drive measurable growth.
• Effectively leverage available tools, resources, and digital capabilities to engage both prospects and members.
• Work with the leadership team to ensure achievement of the vision and strategy of the expansion.
• Ensure effective utilization of all systems and applications while maintaining efficiency, accuracy, and compliance with established policies.
• Partner with Retail leaders to develop and execute strategies for future branch expansion.
• Serve as a key leader in the transition from a virtual branch presence to a physical location.

Qualifications

• Bachelor’s degree preferred.
• 5–10+ years in banking or credit union leadership.
• High-performing Branch Manager ready for the next step.
• Proven deposit growth success.
• Consumer and business experience.
• Entrepreneurial and market-connected.
• Strong business development skills.
• Certifications: Obtain Lending Product Certification within 12 months.

Benefits

• Comprehensive benefits package, including medical, dental, and vision coverage.
• Life and disability insurance.
• Voluntary benefit programs.
• 401(k) plan with employer match.
• Reimbursement and wellness programs.
• Annual performance-based bonus.
• Competitive 401(k).
• Tuition and fitness reimbursement programs.
• Flexible work options.
• Volunteer opportunities.
• Executive “Water Cooler Chats.”
• Clubs, sports, and social events.
• Food truck days.
• …and more!

Company Description

FourLeaf Federal Credit Union (FourLeaf) has been committed to the financial well-being of our members for over 80 years. Through our full range of competitive savings and loan products, you can trust us in every step of your financial journey. We are proud to be an award-winning place to work!

• Certified Great Place to Work 2024-2025.
• America’s Greatest Midsize Workplaces 2025.
• Quantum Workplace Employee Voice Award 2024.
• Fortune’s Best Workplaces in Financial Services & Insurance 2024.

As a credit union, our vision is to enrich the lives of our members, employees, and communities.