[Hiring] Sales Content Specialist @Staples Canada

Role Description

The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content. This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.

• Sales Content Development & Design: 45%
  • Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging.
  • Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling.
  • Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels.
  • Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity.
  • Continuously evolve content formats to improve usability, clarity, and customer impact.
• Sales Enablement Support & Collaboration: 30%
  • Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities.
  • Collaborate with Marketing and Merchandising to translate approved materials into practical, seller-ready assets.
  • Support launch readiness by coordinating the rollout of content packages, toolkits, and messaging updates.
  • Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions.
• Content Management Governance: 15%
  • Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint).
  • Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management.
  • Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time.
  • Promote best practices for content usage and adherence to approval workflows.
• Performance Measurement & Continuous Improvement: 10%
  • Track content usage, adoption, and seller feedback to assess effectiveness.
  • Analyze trends to identify gaps, redundancies, and high-performing content.
  • Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates.
  • Share insights with Sales Enablement leadership to inform ongoing priorities.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
• Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset.
• 2–4 years in sales enablement, marketing, content development, or related field.
• Experience developing customer-facing or sales-facing materials.
• Exposure to B2B sales environments preferred.
• Strong content development and visual storytelling skills (PowerPoint, design tools, etc.).
• Ability to translate complex information into clear, customer-friendly messaging.
• Understanding of sales processes and value-based selling principles.
• Strong collaboration skills across Sales, Marketing, and Merchandising teams.
• Attention to detail with a focus on brand consistency and content quality.
• Familiarity with content management and enablement platforms is an asset.

Benefits

• Associate discount.
• Health and Dental benefits.
• RRSP/DPSP.
• Performance bonuses.
• Learning & Development programs.
• And more...

Company Description

At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.

Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.