[Hiring] Team Lead Research DACH @Appinio

Role Description

As Team Lead, you will play a key role in building and guiding our newly dedicated B2B & Consultancies research team in the DACH region. This specialized unit is dedicated to projects that specifically survey B2B target groups, professional decision-makers, and niche business audiences, with a strong focus on fast-moving consultancy clients and corporate B2B requests. You will foster team development through market research expertise, operational rigor, and a commitment to exceeding client expectations.

Your responsibilities include:

• Guiding and supporting our researchers in their quantitative B2B as well as some B2C research projects.
• Helping them grow as researchers and as people.
• Advising and coaching key consultancy and corporate clients through the entire market research process.
• Establishing B2B research best practices and processes.
• Collaborating closely with the international Research Leadership Team to establish DACH as the operational blueprint for global B2B expansion.

Qualifications

• Extensive experience in quantitative market research with a distinct focus on surveying B2B target groups and professional decision-makers.
• Hands-on experience designing studies, writing questionnaires, and executing quantitative projects across various B2B research projects.
• Strategic and commercially minded approach, translating complex B2B insights into business impact.
• Extensive leadership experience with a proven track record of leading high-performing teams.
• Confident, clear, and transparent communication in both German (C2 level required) and English.
• Comfortable setting up scalable frameworks, guardrails, and operational processes from the ground up.
• Cooperative, resilient, and caring attitude.

Requirements

• Experience in quantitative market research.
• Ability to design studies and write questionnaires.
• Leadership experience in high-performing teams.
• Fluency in German (C2 level) and English.

Benefits

• No hard cap on the number of vacation days you can take.
• Work from abroad for up to 180 days per year if based in the EU.
• All necessary hardware, including your own MacBook.
• Access to a mobility budget or a Deutschland ticket if located in Hamburg or Berlin.
• Subsidised Urban Sports Club or ClassPass membership based on location.
• Access to co-working spaces in select cities.