[Hiring] Research & Buyer Intelligence Analyst @The Legends Agency

Role Description

This role combines research, financial and commercial analysis, buyer intelligence and targeted business development to support corporate finance transactions and opportunity generation.

• Research companies, sectors and acquisition markets.
• Identify potential buyers and acquisition targets.
• Develop a proprietary buyer intelligence database.
• Conduct targeted outreach to business owners, investors and senior corporate decision-makers.
• Work closely with the Research, Marketing and Corporate Finance Partners.
• Turn detailed research into commercially relevant conversations, introductory meetings and potential corporate finance opportunities.
• Focus on quality research, intelligent targeting and relationship-building rather than high-volume telesales or cold calling.

Qualifications

• Strong technical research and analytical skills.
• Interest in business, investment, corporate finance and mergers and acquisitions.
• Commercial awareness and the ability to identify business opportunities through research.
• Confidence interpreting company financial information and understanding a business's financial position.
• Excellent written and spoken English, with a clear, neutral accent.
• Strong attention to detail.
• Proficiency in LinkedIn and online research tools.
• Good Excel and Microsoft Office skills.
• Experience using CRM systems.
• Comfortable using HubSpot, ChatGPT and Claude.
• Confidence communicating with and approaching senior decision-makers, including business owners, CEOs, CFOs and investors.
• Ability to combine analytical research with relationship-building, business development and opportunity generation.
• Ability to work independently within a remote team.
• Proactive, inquisitive and naturally curious approach.
• Outgoing personality and a sales mentality.
• Ability to understand buyer acquisition criteria, including industry, turnover, EBITDA and geography.

Requirements

• Conduct detailed research into UK companies, sectors and markets to support corporate finance mandates and business development.
• Research company shareholders, directors, ownership structures and financial performance.
• Review company accounts and identify relevant financial and commercial information.
• Conduct sector and competitor research.
• Identify market trends, industry consolidation and mergers and acquisitions activity.
• Research acquisition targets for corporate and private buyers.
• Identify potential strategic buyers for businesses being marketed for sale.
• Produce concise research summaries for the Managing Partners and Corporate Finance team.
• Use Companies House, online databases, company websites, LinkedIn and other research tools.
• Research businesses and assess their financial position.
• Use AI tools to identify opportunities and develop proprietary research.
• Identify acquisitive companies across the UK and international markets.
• Research private equity firms, investment groups, private acquirers and companies with relevant acquisition histories.
• Identify potential buyers and sellers within financial, commercial and technology sectors, excluding eCommerce-type buyers.
• Research and document buyers' acquisition criteria.
• Capture preferred industries, geographical markets, turnover, revenue, EBITDA, transaction sizes and strategic acquisition rationale.
• Record previous acquisitions and identify patterns in buyer behaviour.
• Update buyer intelligence following conversations with investors and corporate buyers.
• Match businesses and sectors with relevant potential acquirers.
• Build targeted buyer lists and establish acquisition interest.
• Maintain accurate buyer information within HubSpot.
• Develop and continuously improve the proprietary buyer intelligence database.
• Establish an understanding of what potential buyers want to acquire and the commercial reasons behind their acquisition strategies.
• Identify business owners whose companies may align with known buyer acquisition requirements.
• Build targeted prospect lists based on sector, geography and company size.
• Conduct researched and personalised outreach through email and LinkedIn.
• Contact companies to establish acquisition appetite and potential succession or exit plans.
• Follow up on marketing campaigns and expressions of interest.
• Support corporate buyer outreach on live transactions.
• Approach business owners, CEOs, CFOs, investors and corporate development professionals.
• Build relationships with relevant decision-makers to identify commercial opportunities.
• Arrange introductory meetings for the Managing Partners and Corporate Finance team.
• Record outreach activity, conversations and follow-ups accurately within HubSpot.
• Convert research and buyer intelligence into relevant conversations, meetings and corporate finance opportunities.

Benefits

• Salary: R35,000 – R40,000 per month + potential performance-based incentive.