[Hiring] Associate Director - Research @YouGov

Role Description

YouGov America Inc. seeks an especially experienced market research professional with specific expertise and interest in the Fast-Moving Consumer Goods (FMCG) sector. As an Associate Director/Director in this sector, you will utilize your research and account management skills to work directly with end clients as well as both senior executives and junior staff at YouGov. You will typically serve as a point person with clients as you conduct multiple connected and custom projects, working on all phases from proposal writing to survey and project design to results and insights delivery.

You will play a critical role in ensuring success with clients in ways that grow and extend YouGov’s FMCG business. While you will report to and be part of a team primarily based in our New York, NY office, we are considering fully remote applicants based in the U.S. (potentially where YouGov has other offices as well).

What will I be delivering?

• Work both independently and as part of a team to oversee, own, and manage all aspects of connected and custom projects, from proposal/bid phase to survey/screener development, field management, data processing, analysis, report writing, and presenting.
• Work closely with clients, senior executives, additional team members, and internal departments/functions to manage project and overall client book of business outcomes.
• Act as a responsive and trusted advisor/consultant to clients in the context of research projects, generating strong client relationships and delivery skills that lead to repeat business from current clients or extensions of them.
• Collaborate with Account Management team members on proposals and SOWs by providing research designs, methodologies, pricing, and timelines.
• Design and write connected and custom research reports with actionable insights and recommendations and present findings to our clients.
• Perform analysis on collected data and interpret findings in ways that answer key business questions; apply knowledge of multivariate techniques to comfortably present.
• Focus on quantitative but also execute on some qualitative projects or modules as needed; ability to moderate focus groups and/or one-on-one interviews considered a plus.

Qualifications

• Extensive experience (minimum 8+ years) conducting custom, primary market research projects, with the majority of that experience on the supplier/vendor side.
• Specific expertise and interest in the FMCG sector.
• Diverse knowledge of a wide variety of research techniques across a wide range of clients, business needs, and contexts including new product development, concept testing, segmentation, pricing, branding, portfolio optimization, messaging, positioning, market opportunity assessment, market sizing, brand health drivers, continual tracking initiatives, etc.
• Knowledge of and history with stats, including the application of more advanced approaches and methods such as segmentation techniques, driver modeling techniques, discrete choice/conjoint/choice-based techniques, MaxDiff, CHAID/tree diagrams, etc.
• Proven ability to independently develop/write complex, multi-audience and multi-topic quantitative surveys and qualitative facilitator guides.
• Proven ability to independently write complex, slides-based (PPT, Google Slides) research reports focused on business question insights and implications.
• Proven ability to manage and supervise other junior researchers, operations functions, and marketing sciences staff on projects.
• Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides, SPSS.
• Effective writing, time management, multitasking, communication, problem solving, and interpersonal skills.

Requirements

• For roles based in California, New York, Colorado, Massachusetts, or Washington State, the base salary hiring range for this position is $100,000 - 110,000 USD.
• Compensation offered will be determined by multiple factors including location, job-related knowledge, skills, and experience.
• Certain roles may be eligible for incentive compensation and additional benefits.

Benefits

• Paid vacation, holidays, and sick days.
• Flexible working arrangement available.
• Group medical, dental, and vision insurance.
• Company-paid life and disability insurance.
• Paid parental leave.
• 401(k) with company match.