[Hiring] Lead Program Manager @HubSpot

Role Description

Our mission at HubSpot is to help millions of organizations grow better. As we scale our product portfolio and accelerate our go-to-market motion, this role will ensure our most critical initiatives land with clarity and impact for our sales teams.

As a Lead Program Manager on the Sales Operations team, you’ll build and lead a strategic communications and change management function that connects company priorities to field execution. You’ll translate complex operational launches and GTM programs into clear, actionable guidance for frontline sellers—driving adoption, rep success, and measurable revenue outcomes.

What You’ll Do

• Lead the end-to-end communication and change management strategy for high-impact operational and GTM launches across the sales organization.
• Translate complex initiatives into clear, rep-ready messaging that drives understanding, behavior change, and adoption.
• Partner with Sales Ops, Technical Teams, and GTM leaders to align launch priorities with field execution needs.
• Design and deliver engaging enablement experiences (e.g., roadshows, interactive sessions) that accelerate time-to-productivity.
• Build scalable communication frameworks that improve speed-to-ROI for global rollouts.
• Establish feedback loops between the field and cross-functional teams to identify adoption blockers and inform iteration.
• Define and track success metrics for launch effectiveness, adoption, and revenue impact.
• Represent the voice of the field in planning discussions, ensuring initiatives are practical, relevant, and executable.

Qualifications

• Deep understanding of HubSpot’s sales motion, ideally through direct experience supporting or operating within Small Business Sales.
• Proven experience leading complex, cross-functional programs or product launches in a B2B SaaS environment.
• Strong stakeholder management skills with the ability to influence across frontline teams and senior leadership.
• Exceptional communication skills, with the ability to simplify complexity into clear, actionable guidance.
• Experience designing and executing change management or enablement strategies that drive measurable adoption.
• Data-driven mindset with experience defining success metrics and iterating based on performance insights.
• Strong project management skills with the ability to prioritize and execute across multiple high-impact initiatives.

Nice-to-Have Qualifications

• Prior experience as a HubSpot sales rep or sales manager.
• Background in organizational change management or transformation initiatives.
• Experience leading global rollouts across regions and cultures.
• Familiarity with modern sales enablement tools and platforms.
• Experience building and scaling new programs or functions from the ground up.

Location

Location: United States Remote

Travel/Shift: None

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

Annual Cash Compensation Range: $118,500 — $189,600 USD

• Explore the benefits and perks HubSpot offers to help employees grow better.
• At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Company Description

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments:

• Solve for the Customer
• Be Bold
• Learn Fast
• Align, Adapt & Go!
• Deliver with HEART

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.