[Hiring] Event Program Manager, Customer Engagement Programs @Amazon

Role Description

AWS Marketing, Event Content and Platform Ops is seeking an individual to execute event platform enablement across specific regions. This role will be responsible for leading the operational aspects of integrating technology into global events, focusing on executing as well as training and equipping internal teams to effectively use event platforms and tools to achieve business goals.

• Strategy & Planning: Contribute to the development of and execute on a global enablement strategy for event technologies, aligning with overall business objectives and the sales or marketing strategy.
• Content & Training: Create, maintain, and deliver comprehensive training materials, including online, self-paced content, presentations, and other enablement resources for internal teams.
• Technology Management: Manage the overall delivery and enablement of the event technology track to align with global standards and regional variations.
• Vendor & Partner Management: Cultivate and manage relationships with technology vendors to ensure successful deployment and integration of event technology products.
• Data & Analytics: Define and track key performance indicators (KPIs) to measure the effectiveness of enablement programs and event technology, utilizing data to optimize processes and future events.
• Cross-Functional Collaboration: Work closely with various teams, including Sales, Marketing, Event Technology Team, and event production, to ensure consistent messaging and a cohesive digital attendee experience.
• Project Management: Lead projects for the development and deployment of event technology and enablement programs, managing timelines, budgets, and resources.
• Innovation: Research and present innovative ideas and emerging technologies, such as AI tools, to enhance the attendee experience and improve event operations.

Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience in event technology: Strong understanding of event apps, registration platforms, and the broader event tech stack
• Strategic and execution focus: Experience developing long-term strategies and execute programs effectively
• Project and program management: Experience leading and managing complex, cross-functional projects.

Requirements

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Excellent communication and collaboration skills: Strong written and verbal communication, with the ability to interact and influence effectively across all levels of an organization.
• Adaptability: Ability to thrive in a fast-paced and evolving environment, embrace change, and adapt to new technologies.
• Business acumen: Understanding of how event technology supports broader business objectives like lead generation and revenue growth.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription)
• Basic Life & AD&D insurance and option for Supplemental life plans
• EAP, Mental Health Support, Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave