[Hiring] VP, Self-Serve @Deepgram

Role Description

Deepgram is seeking a Vice President of Self-Serve to lead our product-led growth motion as we scale from a single-product API company to a multi-product voice AI platform serving 200,000+ developers. This role operates as a General Manager for our self-serve business, with full ownership of revenue growth, conversion to enterprise, and the end-to-end user experience from first touch through monetization.

In this role, you'll build and lead the systems, teams, and cross-functional partnerships required to turn strong inbound demand into sustainable, scalable growth. You'll own ambitious targets—including multiplying self-serve revenue and converting self-serve logos into enterprise contracts—while establishing Deepgram's PLG infrastructure as a competitive advantage in the rapidly evolving voice AI market.

This is a high-impact leadership role requiring equal parts strategic vision and hands-on execution. You'll work across Marketing, Product, Sales, Engineering, and Data to align teams around shared metrics, eliminate friction across the funnel, and build a culture of experimentation and rapid iteration right for the AI age.

This role reports to the VP of Product.

What You'll Own

• Revenue & Business Outcomes
  • Own and deliver growth in self-serve revenue, contributing significantly to Deepgram's ARR targets.
  • Drive conversion rate of self-serve-led logos into enterprise contracts, working closely with Sales leadership.
  • Define, track, and optimize the full-funnel metrics that matter—from acquisition through activation, engagement, monetization, and expansion.
  • Establish quarterly and annual targets for self-serve growth and hold cross-functional teams accountable to shared KPIs.
• PLG Strategy & Execution
  • Develop and execute a comprehensive PLG strategy across Deepgram's three product lines (STT, TTS, Voice Agents), each with distinct ICPs.
  • Design and optimize user journeys from website → signup → activation → usage → monetization, eliminating friction at each stage.
  • Build a high-velocity experimentation engine connecting hypothesis generation, execution, measurement, and learning.
  • Translate insights from data, user research, and market trends into actionable growth initiatives.
• Team Leadership & Development
  • Build and lead the Self-Serve team, currently including a Senior Growth Product Manager and Product Analyst function, with plans to scale.
  • Lead and expand the Product Analyst function, ensuring analytics capabilities support both self-serve initiatives and broader company needs.
  • Provide strategic direction, coaching, and mentorship to develop world-class PLG and analytics talent.
  • Foster a culture of data-driven decision making, customer empathy, and rapid iteration.
  • Partner with VP of Product on broader product strategy and organizational development.
• Cross-Functional Leadership
  • Serve as the primary driver of alignment across Marketing, Product, Sales, Engineering, and Data teams for self-serve initiatives.
  • Lead regular cross-functional meetings, OKR planning, and strategic reviews with executive leadership.
  • Build trust and collaboration across departments, ensuring self-serve is treated as a shared company priority.
  • Influence roadmaps and resource allocation across teams to support PLG objectives.
• Analytics & Infrastructure
  • Establish robust product analytics infrastructure unified across the entire user journey.
  • Lead the Product Analyst function to ensure proper instrumentation, tracking, and reporting for all self-serve touchpoints and company-wide product analytics needs.
  • Build dashboards and reporting systems that provide real-time visibility into funnel health and experiment performance.
  • Drive adoption of analytics best practices across Product and Growth teams.
  • Ensure analytics capabilities scale to support both tactical experimentation and strategic decision-making.
• Customer & Market Insights
  • Maintain deep understanding of developer personas, workflows, and decision-making processes across Deepgram's ICPs.
  • Conduct and synthesize user research, competitive analysis, and market intelligence to inform strategy.
  • Ensure voice of customer is embedded in every aspect of self-serve experience design.
  • Stay current on PLG best practices and emerging trends in developer-focused B2B SaaS.

Qualifications

• 8+ years of experience in product management, growth, or related roles with at least 3+ years in leadership positions.
• Proven track record of driving PLG growth in B2B SaaS, ideally in developer-focused or API-first products.
• Deep expertise across the full PLG funnel—from acquisition and activation through monetization and expansion.
• Strong analytical capabilities including SQL, experimentation design, and statistical analysis.
• Experience building and leading analytics teams or functions, with ability to define analytics strategy and infrastructure.
• Experience building and leading high-performing teams, with demonstrated ability to coach and develop talent.
• Track record of successful cross-functional leadership and executive stakeholder management.
• Comfort operating in high-growth, rapidly changing environments with ambiguous problems.

Technical & Domain Expertise

• Experience with products serving highly technical personas (developers, data scientists, engineers).
• Understanding of API products, developer tools, and technical documentation.
• Familiarity with modern PLG tools and infrastructure (analytics platforms, experimentation frameworks, activation flows).
• Strong command of product analytics platforms, data warehousing, and business intelligence tools.
• Ability to bridge business strategy and technical execution, translating between technical and non-technical stakeholders.
• Knowledge of SaaS pricing models, especially usage-based and credit-based approaches.

Leadership Qualities

• Strategic thinker who can also roll up sleeves and execute hands-on when needed.
• Data-driven decision maker who balances quantitative insights with qualitative customer understanding.
• Strong communicator who can influence without authority and build consensus across diverse stakeholders.
• Bias toward action and experimentation with comfort in ambiguity and rapid iteration.
• Natural curiosity and learning orientation; stays current on industry trends and best practices.
• High integrity and ownership mentality—treats company goals as personal commitments.

Benefits

• Holistic health
• Medical, dental, vision benefits
• Annual wellness stipend
• Mental health support
• Life, STD, LTD Income Insurance Plans
• Work/life blend
• Unlimited PTO
• Generous paid parental leave
• Flexible schedule
• 12 Paid US company holidays
• Quarterly personal productivity stipend
• One-time stipend for home office upgrades
• 401(k) plan with company match
• Tax Savings Programs
• Continuous learning
• Learning / Education stipend
• Participation in talks and conferences
• Employee Resource Groups
• AI enablement workshops / sessions