[Hiring] VP of Product @Smalls

Role Description

Smalls is on a mission to make nine lives ten, building a brand and a digital experience that cat people genuinely love. This role owns both.

We're looking for a VP of Product & Engineering to set the vision for our digital product, digital experience, and the technology that powers them — and to be accountable for the business results that vision delivers. Reporting to Ed (SVP, Growth & Data), you'll sit on the leadership team and act as the connective tissue between what we want the business to become and what we build to get there.

What you’ll do

• Product & Technology Strategy:
  • Define a multi-year vision for our digital product and the platform beneath it, and turn it into a roadmap the team can rally around.
  • Decide where to invest, what to build, and how team resourcing and tech stack need to shift to support that roadmap.
  • Tie every call to the long-term vision and financial goals of the overall business in a way that is clear and motivating for the teams you lead.
• Digital Product Experience:
  • Hold the vision and the bar for everything a customer touches once they reach us — the onsite experience, paths to purchase and checkout, the account and subscription experience, and the product surfaces that keep them coming back.
  • Bring a real perspective on how UX, merchandising, and onsite flows shape behavior, and make sure the experience we ship reflects the brand at its best.
• Metrics & Revenue Accountability:
  • Own the product and experience metrics that ladder up to revenue — conversion, AOV, LTV, retention — and feel personally accountable for the topline you influence.
  • Bring that commercial lens into every prioritization decision; be as fluent in the economics of the business as in the product.
• Product & Marketing Partnership:
  • Build a shared agenda with Marketing across acquisition, retention, and reactivation.
  • Bring a strong point of view on how product and brand compound each other to grow the business.
• Engineering Leadership:
  • Set the technical direction and build an org that ships with quality and speed.
  • Make the build-vs-buy and platform calls, keep the stack healthy, and make sure engineering is pointed squarely at what matters most.
• Team Building:
  • Attract, develop, and motivate a cross-functional product and engineering org.
  • Get the best out of your people, put resources where they'll have the most impact, and create a culture where ambitious builders do the best work of their careers.

Qualifications

• You lead with a point of view: you arrive with a bold, well-formed take on the experience and where it should go.
• You start from the customer: your strategy is grounded in a genuine understanding of who you're building for.
• You're commercial: you think in business outcomes and are comfortable being measured by them.
• You've scaled consumer commerce: you've built and grown across DTC subscription and traditional ecommerce.
• You operate at the product–marketing seam: you've owned the place where growth, brand, and product meet.
• You're a builder of teams: an exceptional people leader who attracts strong talent.
• You communicate with clarity: your team and peers always understand the why behind the roadmap.
• You have the track record to back it up — 12+ years (or equivalent) across product and technology leadership.
• You're a cat person: you care about cats and the people who love them.
• You lead with gut and opinion, and validate with data — not the reverse.
• Your orientation is closer to a GM of ecom than a features-focused PM.
• Subscription and Shopify experience are strong signals.

Benefits

• Mission-Driven Company: We love cats and we're here to make nine lives ten.
• People-Driven Company: We treat our people like people; we're committed to Smalls.
• Data-Driven Culture: We love using data to guide decision-making where appropriate.
• Competitive Salary: Make some $$$.
• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
• Fully Remote Office & Culture: Our team is spread across the US day to day.
• Free Product: Free cat food every month.