[Hiring] VIP Product Manager @Binance

Role Description

• Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
• Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
• Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
• Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
• Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
• Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.

Qualifications

• 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing, preferably in internet, fintech, crypto, or platform businesses.
• Proven ability to combine product thinking with operational execution, especially for consumer-facing products or user growth scenarios.
• Experience in campaign planning and lifecycle operations, including referral, notifications, reactivation, or engagement programs.
• Strong product sense, with the ability to write requirements, define user flows, and work effectively with Product and Engineering teams.
• Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation.
• High ownership, strong cross-functional communication, and the ability to manage multiple workstreams in a fast-paced environment.

Benefits

• Shape the future of finance.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle challenging projects in a fast-paced and innovative environment with autonomy.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team).

Company Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Our mission is to increase the freedom of money and financial access for people around the world.