[Hiring] Vice President Product Strategy & Commercialization @Holistic Industries

Role Description

We’re seeking a Vice President, Product Strategy & Commercialization to lead our national brand and product portfolio strategy—from innovation through launch. This role will drive consumer-led product development, technical formulation, and end-to-end commercialization, building a best-in-class portfolio across all active markets.

• Set the vision and direction for our national brand and product portfolio, defining clear priorities that drive growth, differentiation, and market leadership.
• Build and evolve a consumer-led innovation pipeline, identifying whitespace opportunities and translating insights into high-impact products.
• Lead the end-to-end product lifecycle—from concept through formulation, packaging, and commercialization—ensuring quality, compliance, and profitability.
• Establish and scale best-in-class processes that bring structure, speed, and consistency to product development and launch execution.
• Align and influence cross-functional teams and executive stakeholders, ensuring seamless execution and delivering products to market with clarity and impact.

Qualifications

• Extensive experience in product strategy, innovation, and commercialization (cannabis or highly regulated industry preferred).
• Strong track record of building and scaling product portfolios and driving revenue growth.
• Deep understanding of consumer trends, product development, and go-to-market strategy.
• Experience leading cross-functional teams across product, marketing, and operations.
• Knowledge of formulation, packaging, and regulatory requirements.
• Strategic thinker with strong execution skills and attention to detail.
• Comfortable operating at both a high-level and in the details within a fast-paced environment.

Benefits

• Comprehensive benefits package, including competitive base pay.
• Medical, dental, and vision coverage.
• Team member discount in our stores.
• Health Savings Account.
• Pet insurance.
• 401(K) with a company match.
• Company-paid short term and long-term disability.
• Life and AD&D insurance.
• Mental health and urgent care services.
• Referral program.
• Generous paid time off (PTO).