[Hiring] Vice President, Product Marketing @US Green Building Council

Role Description

As the Vice President, Product Marketing, you will lead the global product marketing function, driving the positioning, launch, and adoption of USGBC and GBCI’s products and services—including LEED, TRUE, SITES, and membership offerings.

In this role, you will define how our products are brought to market—ensuring clear value propositions, strong market alignment, and measurable business impact. You will play a critical role in connecting Product and Growth teams to ensure our offerings resonate with target audiences and drive adoption at scale.

Reporting to the SVP, Marketing and Communications, you will build and lead a high-performing product marketing team and partner closely with Product Management and Growth, and Sales to deliver effective go-to-market strategies that support organizational growth and mission impact.

Key Responsibilities

• Lead global product marketing strategy across the full product lifecycle—from concept through launch, growth, and sunset.
• Build and scale a high-performing product marketing team, establishing best practices, structure, and operating rhythms.
• Develop and oversee Marketing Requirements Documents (MRDs), product positioning, and competitive analysis to inform go-to-market strategies.
• Define clear value propositions, messaging frameworks, and positioning strategies based on market insights and customer needs.
• Partner with Product teams to translate product strategy into market-ready narratives and launch plans.
• Lead go-to-market execution, including pricing, packaging, distribution channels, and integrated campaign strategies.
• Develop and deliver sales enablement tools (e.g., decks, battle cards, messaging guides) to support pipeline generation and revenue growth.
• Conduct and leverage market research, customer insights, and competitive intelligence to inform strategy and product development.
• Establish and track performance metrics to measure product marketing effectiveness and continuously optimize campaigns.
• Ensure consistent and compelling product messaging across all channels and touchpoints.
• Partner cross-functionally with Growth, Sales, Communications, and external partners to drive coordinated campaign execution.
• Capture and integrate market feedback to influence product innovation and continuous improvement.

Qualifications

• 15+ years of marketing experience, including 10+ years in product marketing leadership roles.
• Proven success leading end-to-end product launches and scaling products in competitive, global markets.
• Experience in sustainability, green building, real estate, SaaS, or mission-driven organizations preferred.
• Demonstrated experience building and leading global teams across multiple regions and time zones.
• Experience working within a global product organization (preferably $75M+ revenue scale).
• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• MBA or advanced degree preferred.
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot, Marketo).
• Experience with marketing analytics and reporting tools.
• Familiarity with Agile or Lean product development methodologies.
• Product positioning and go-to-market strategy expertise.
• Strong analytical and strategic thinking capabilities.
• Cross-functional leadership and stakeholder management.
• Exceptional communication, storytelling, and presentation skills.
• Ability to translate complex product concepts into clear, compelling messaging.
• Strong organizational and team leadership capabilities.

Benefits

• Competitive compensation.
• 401(k) with employer matching.
• Professional development reimbursement.
• Healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs, with USGBC covering 100% of the premiums.
• Generous paid time off (12 paid holidays, 9 paid personal sick days, and based on career level either 2 to 3 weeks PTO).
• 6 weeks paid renewal leave after 7 years of continuous service.

Logistics

• Location: This position is remote in the U.S.
• Work Schedule: Monday–Friday, 9:00 AM–5:30 PM in candidate’s time zone.
• Travel %: 10 to 20% global and domestic travel.

EEO Statement

The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.