[Hiring] Systems Architect - Marketing Operations @TD SYNNEX

Role Description

We are seeking a Marketing Operations lead to serve as the strategic and technical architect of our Go-To-Market (GTM) engine. This is a foundational, hands-on role for a builder who will design our marketing infrastructure from the ground up and scale it as we grow. You will own the strategy for our MarTech stack and lead-to-revenue processes, partnering closely with a dedicated Salesforce Administrator to bring the vision to life.

What You'll Do

• Infrastructure Architecture: Lead the evaluation, selection, and implementation of the MarTech stack. Responsible for the high-level design of how tools (Automation, Enrichment, Analytics) connect and share data.
• Salesforce Strategy & Partnership: Collaborate with the SFDC Admin to design the data schema and lead-to-account mapping. Provide the functional requirements and logic, while the Admin handles the technical configuration within the CRM.
• System Integration & Orchestration: Manage the "connective tissue" between our marketing tools and Salesforce. Oversee API connections and middleware to ensure a frictionless flow of lead data.
• Lead Lifecycle Design: Architect the end-to-end lead lifecycle. Define the logic for lead scoring, automated nurturing, and routing, and work with the SFDC Admin to ensure these flows are correctly mirrored in the CRM.
• Digital Campaign Operations & Optimization: Partner with marketing to operationalize and optimize digital campaigns across channels (email, paid media, web, and events). Ensure proper tracking, attribution, and performance measurement across all digital touchpoints.
• Data Governance & Quality: Establish the organization’s data standards. Manage database hygiene, list segmentation strategies, and global privacy compliance (GDPR/CCPA), ensuring the data being fed into Salesforce is clean and actionable.
• Attribution & Performance Reporting: Design the framework for measuring marketing ROI. Define the attribution models and work with the SFDC Admin to build the dashboards that visualize funnel velocity and conversion rates.
• Demand Generation Alignment: Work closely with demand generation and digital marketing teams to ensure campaigns are properly instrumented, tracked, and aligned to pipeline and revenue goals.
• Process Optimization: Continually audit the marketing funnel to identify technical or procedural bottlenecks. Design automated solutions to replace manual tasks, ensuring we can scale without increasing overhead.

Qualifications

• The "System Architect": Deep understanding of how B2B marketing systems work together. Ability to whiteboard a complex data flow and understand the downstream impact of every change.
• Salesforce Fluency: While not the primary Admin, a "power user" who understands SFDC objects, campaign influence, and reporting capabilities.
• Tool Agnostic Logic: Understanding of the core logic of marketing automation (triggers, webhooks, and synchronization) applicable to any platform.
• Digital Marketing Acumen: Strong understanding of digital marketing channels (paid media, email, web, SEO/SEM) and their translation into pipeline.
• Data Translation: Ability to bridge the gap between technical data and business strategy, turning raw metrics into executive-level insights.
• Performance Mindset: Comfortable working with campaign metrics such as CAC, conversion rates, pipeline contribution, and ROI.
• Startup DNA: Thrives in environments where building the "first version" of everything is necessary.

Bonus Points For

• Marketing Automation: Pardot, Eloqua, HubSpot, Marketo
• CRM & Data: Salesforce (SFDC), ZoomInfo, 6sense, Clearbit
• Digital Advertising: Google Ads, LinkedIn Campaign Manager, Meta Ads
• Web & Analytics: Google Analytics (GA4), Google Tag Manager, CMS platforms (e.g., WordPress, Webflow)
• Attribution & Reporting: Power BI, Bizible (Marketo Measure), Tableau, Looker

Working Conditions

• Occasional non-standard work hours or overtime as business requires.
• On-call availability required as necessary.
• Professional, office environment.
• Remote / Work-from-home.

Key Skills

• Data Translation
• Salesforce Administration
• Salesforce Platform

Benefits

• Elective Benefits: Tailored programs to accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success with formal programs on leadership and professional development.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars and events.
• Diversity, Equity & Inclusion: Valuing every voice through inclusive education and equitable growth opportunities.
• Make the Most of our Global Organization: Network with new co-workers through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities.