[Hiring] Senior Product Marketing Manager @UWorld, LLC

Role Description

As we continue expanding our presence in accounting and finance continuing education, we are looking for a strategic and results-oriented Senior Product Marketing Manager – Surgent to help drive the growth and adoption of our products across B2C and B2B audiences, including but not limited to candidates, professionals, colleges, universities, accounting firms, societies, and alliances.

The Senior Product Marketing Manager – Surgent will play a critical role in developing and executing the product marketing strategy for Surgent’s portfolio. This individual will serve as the bridge between Product, Sales, Marketing, and our customers, translating customer needs and product capabilities into compelling positioning, messaging, and go-to-market strategies.

The ideal candidate is a strategic marketer who understands the continuing education landscape and knows how to bring complex products to market. You will be responsible for:

• Developing differentiated market positioning
• Creating sales and marketing enablement resources
• Supporting product launches
• Conducting competitive research
• Identifying opportunities to accelerate customer acquisition, adoption, and retention

This is a highly collaborative role that requires someone who can think strategically while also rolling up their sleeves to execute.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in product marketing, B2B marketing, or a related marketing discipline
• Strong understanding of the professional services industry, including buyer decision-making, buying processes, and key stakeholders
• Demonstrated ability to manage, develop, and set clear priorities for a team of direct reports
• Proven experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs
• Strong analytical skills with the ability to translate market and customer data into actionable strategies
• Experience with SEO, SEM, email, graphic design, and social media best practices
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred
• Excellent written, verbal, and presentation skills
• Ability to collaborate effectively with Product, Sales, Marketing, and Executive Leadership
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment

Requirements

• Experience in EdTech, e-learning, educational publishing, assessment, SaaS, or continuing education technology
• Experience marketing products to colleges, universities, faculty, administrators, or academic departments
• Experience marketing products to accounting firms, firm partners, L&D division leaders, state societies, and HR training leaders
• Experience working with B2B and/or B2B2C business models
• Experience supporting enterprise or consultative sales organizations
• Experience with product launches and integrated go-to-market campaigns
• Experience using CRM, marketing automation, analytics, and research tools to measure marketing effectiveness
• MBA or advanced degree in Marketing, Business, Education, or a related field

Skills & Competencies

• Strategic Thinking: Ability to develop a clear product marketing vision and connect marketing strategy to business objectives
• Customer-Centric Mindset: Deep curiosity about customers and the ability to translate customer needs into compelling marketing strategies
• Commercial Acumen: Understanding of how positioning, messaging, marketing, and sales activities influence revenue growth
• Storytelling: Ability to turn complex products and ideas into clear, persuasive narratives
• Data-Driven Decision Making: Comfortable using market research, customer insights, and performance data to guide decisions
• Cross-Functional Leadership: Ability to influence and collaborate across teams without relying on direct authority
• Execution: Highly organized with a strong bias toward action and the ability to move projects from strategy to completion
• Communication: Exceptional written, verbal, and presentation skills with the ability to communicate effectively with both technical and executive audiences

What Success Looks Like

In this role, success means becoming the internal expert on Surgent’s customers, market, and competitive landscape and using that expertise to drive meaningful business results. Within the first year, the successful candidate will:

• Establish clear and differentiated positioning and messaging for our Surgent portfolio
• Develop strong relationships with Product, Sales, Marketing, and key business leaders
• Build scalable sales enablement resources that improve the effectiveness of the sales organization
• Lead successful go-to-market strategies for key products and product enhancements
• Establish a repeatable process for gathering and applying customer and market intelligence
• Identify new market opportunities and strategies for growth
• Demonstrate measurable impact on pipeline, product adoption, customer engagement, and revenue

Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
• A generous paid holiday schedule that includes the entire week of Christmas
• Comprehensive benefits package (medical, vision, dental, life, disability, and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities available
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way