[Hiring] Senior Product Manager, Marketing Platform @Upstart

Role Description

As a Senior Product Manager, Marketing Platform, you will build capabilities that fundamentally change how Upstart captures and converts borrower demand. You’ll partner with the Marketing Platform team to shape this vision and own the roadmap and execution – using technology and AI to help marketers predict customer response, coordinate audiences and channels where it improves results, and launch campaigns faster. You’ll unlock more value from our existing third-party integrations, vendors, and data sources while addressing immediate channel needs, connecting today’s investments to a more effective marketing platform.

How you’ll make an impact

• Manage the Marketing Platform roadmap.
• Translate the platform vision and immediate-term channel needs into prioritized investments that improve how Upstart identifies, reaches, and converts prospective borrowers.
• Make campaign execution faster and more self-service.
• Understand how marketers work, identify bottlenecks, and build tools and integrations that reduce manual handoffs and dependence on technical teams.
• Build predictive and AI-assisted capabilities.
• Partner with Engineering, Analytics, and Machine Learning to predict customer response and help marketers select audiences, recommend creative, and determine when and how to reach customers.
• Unlock the value of existing technology and data.
• Connect and extend our third-party integrations, vendors, and data sources to improve targeting, automate workflows, and get more from capabilities we already have.
• Improve measurement and deliver profitable growth.

Qualifications

• 6+ years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
• Demonstrated ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross-functional partners.
• Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
• Strong communication and relationship-building skills, with the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

Requirements

• Experience building marketing technology for one or more of the following: Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships.
• Experience with audience management, campaign automation, attribution, or incrementality measurement.
• Experience connecting systems and workflows across marketing channels.
• Experience applying AI or machine learning to workflows or business decisions.
• Experience balancing speed, compliance, and scalability in financial services or another regulated industry.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada).
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only).
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only).
• Income protection benefits, including life insurance and disability coverage for added financial security.
• Paid time off, sick leave, and company holidays, in line with local requirements.
• Paid family and parental leave to support caregiving and major life moments (duration varies by country).
• Family-centered benefits to support fertility, parenthood, and caregiving needs.
• Employee Assistance Program (EAP) offering mental health support and life-centered resources.
• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only).
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you.
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from.
• Connection and community through team events, all-company updates, and employee resource groups (ERGs).
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City.