[Hiring] Senior Product Manager, Growth @beehiiv

Role Description

As our Senior Product Manager, Growth , you will own the most important stretch of the beehiiv journey: from the moment someone signs up to the moment they become a paying customer—signup, onboarding, activation, upsells, and trial-to-paid conversion. It’s yours, end to end. You’ll be 100% dedicated to growth, working hand in hand with our Growth & Marketing team, and you’ll take over an active roadmap of onboarding and conversion experiments on day one.

This is not a traditional “write the spec and hand it off” PM role. We’re looking for an AI-native operator who can go from a data insight to a hypothesis to a working prototype in a day — using AI tools and our design system to produce near-finished designs yourself, and shipping alongside engineering without waiting on a designer for every experiment. Growth work here is outcome-based: a scrappier onboarding that converts better beats a beautiful one that doesn’t. You’ll work closely with Engineering, Design, Data, and the PMs who own our core product surfaces.

Qualifications

• 5+ years of experience in product management, with meaningful time spent owning growth, activation, onboarding, or monetization in a product-led SaaS business.
• A track record of moving a conversion metric — ideally free/trial-to-paid — through a high-velocity experimentation program.
• Strong analytical skills: self-serve in SQL and product analytics tools (e.g. Metabase, Amplitude, FullStory).
• AI-native ways of working: use tools like Claude, Cursor, or similar every day.
• Good product and design taste, with the judgment to know which experiments can go straight from your prototype to production.
• Experience across the full trial funnel — onboarding flows, in-product upsells, paywalls and checkout, pricing and packaging.
• Excellent communication and writing skills.
• Prior experience in the newsletter / media / creator / publishing / SaaS industry a plus.
• Strong organization skills: able to work independently with little direction when necessary.
• Genuine excitement about scaling a fast-growing platform.
• An ownership mentality.

Requirements

• Owning signup, onboarding, activation, upsells, and trial-to-paid conversion.
• Own and prioritize the growth roadmap, weighing impact against effort with engineering.
• Fix the highest-friction moments in the funnel.
• Design upsell and trial experiences that let users experience valuable features.
• Build agent-first onboarding through AI agents.
• Turn signups that didn’t convert into paying customers through lifecycle offers.
• Partner with Growth Marketing on acquisition quality and lifecycle messaging.
• Define success metrics and event tracking for every experiment.
• Prototype and design your own experiments using AI and our design system.
• Collaborate closely with PMs who own core product surfaces.
• Present your thinking, results, and trade-offs to the product and leadership team.

Benefits

• Competitive salary.
• Stock options.
• Health, dental, and vision insurance.
• 401(k) employer match.
• Unlimited PTO (mandatory 10 days per year minimum).
• Annual in-person team offsite.
• Unlimited book budget.
• Monthly Wellness Days (every third Friday of the month).