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Senior Product Manager, Growth
@Practice Better
[Hiring] Senior Product Manager, Growth @Practice Better
Mar 06, 2025 - Practice Better is hiring a remote Senior Product Manager, Growth. 💸 Salary: unspecified. 📍Location: Canada.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Senior Product Manager, Growth will play a key role in driving product-led growth (PLG) strategies across Practice Better and That Clean Life. This individual will focus on data-driven experimentation, user acquisition, onboarding, retention, and monetization to accelerate growth. The ideal candidate is analytical, customer-focused, and experienced in leading cross-functional initiatives that deliver measurable impact.
- Develop and execute a growth-focused roadmap informed by data and experimentation.
- Identify opportunities to enhance acquisition, activation, retention, and monetization through growth product initiatives.
- Leverage customer insights, market trends, and competitive research to drive and inform growth roadmap.
- Design, execute, and analyze A/B and multivariate tests to optimize conversion and engagement.
- Utilize experimentation frameworks and analytics tools (e.g Amplitude) to quickly validate hypotheses, measure success, and iterate based on data insights.
- Define and track growth KPIs, incorporating learnings into future strategies.
- Improve user onboarding experiences to reduce friction and enhance activation.
- Implement growth loops and personalized engagement strategies to drive user retention.
- Partner with design and engineering teams to enhance user journeys and optimize key flows, reducing drop-offs and time-to-value.
- Work closely with engineering, design, marketing, sales, and customer success to drive alignment on growth initiatives with business goals.
- Support product-led growth (PLG) campaigns in collaboration with marketing teams using tools like Segment and Amplitude.
- Engage with GTM teams to optimize conversion rates and improve customer acquisition efficiency.
- Stay informed on industry trends, competitor strategies, and user behavior to identify growth opportunities.
- Conduct user research, customer interviews, and data analysis to refine the growth roadmap.
- Define and track north star growth metrics, ensuring visibility across stakeholders.
- Analyze funnel conversion rates, retention curves, and monetization metrics to uncover growth bottlenecks and opportunities.
- Build and maintain dashboards to provide real-time insights into product performance and experiment results.
- Support pricing and packaging experiments to optimize revenue and customer lifetime value (LTV).
- Collaborate with finance and marketing teams to refine pricing strategies based on data insights.
Qualifications
- 5-8+ years of experience in product management with a focus on growth, experimentation, and data-driven decision-making.
- Experience with A/B testing, growth analytics, and experimentation frameworks.
- Strong analytical skills, with expertise in tools such as Amplitude, Mixpanel, Google Analytics, Looker, SQL.
- Experience working in PLG-focused SaaS environments.
- Strong communication and collaboration skills, with experience working cross-functionally.
- Background in Vertical SaaS, Health & Wellness, or Healthcare Tech is a plus.
Requirements
- Run high-velocity growth experiments to optimize acquisition and retention.
- Establish a rapid test-and-learn framework that informs product strategy.
- Improve activation and conversion metrics by 10-20% within the first year.
- Optimize onboarding flows to reduce drop-off rates.
- Support pricing experiments to increase ARPU and LTV.
- Experiment with feature gating and bundling to drive monetization.
- Collaborate effectively with product, marketing, sales, and customer success teams.
- Provide visibility into growth performance and drive alignment across teams.
Benefits
- Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
- Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
- Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
- Retirement savings matched up to 2% (401K / RRSPs).
- Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
- Health & Wellness Allowance: $750/year to support your health & wellness related goals and hobbies.
- Learning & Development Allowance: $1,000/year to explore a new skill, attend a conference, read some new books, etc.
- Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office or WeWork hubs for a change of scenery.
- Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day!
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| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Product
Product
|
Salary
💸
unspecified
|
Remote
Location
Canada
|
|
Job Type
unspecified
|
Posted
Mar 06, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
