[Hiring] Senior Product Manager, Downmarket Activation @HubSpot

Role Description

We’re looking for a Senior Product Manager to lead our AI-based Activation strategy for Free and Starter customers. This role focuses on helping small businesses reach their first meaningful outcome in HubSpot quickly and confidently. Today, many customers face unnecessary friction during onboarding and early setup, which slows time-to-value and limits long-term success.

You will be responsible for improving activation outcomes by:

• Reducing setup complexity
• Increasing intelligent guidance
• Expanding automated onboarding capabilities

This role sits at the intersection of product, data, and AI-enabled experiences, and plays a critical part in driving activation, early retention, and downstream monetization for our downmarket customers.

In this role you’ll get to:

• Drive activation outcomes for Free and Starter customers by translating broader strategic direction into benefit-first experiences that reduce cognitive load, build momentum, and help customers reach their first meaningful outcome quickly and confidently.
• Translate customer and data insights into action by identifying friction in onboarding, setup, and early product usage and iterating toward higher first-goal activation and faster time-to-value.
• Design intelligent, automated onboarding systems that reduce manual setup by using customer context to pre-configure relevant elements, thoughtfully balancing automation and required input to ensure scalable, trustworthy experiences.
• Build AI-enabled product behavior by developing and refining prompts, sub-agent workflows, and evaluation approaches that improve onboarding decisions and outputs over time.
• Drive end-to-end experimentation and scale what works — shaping hypotheses, running A/B tests with Data Science, analyzing results, and operationalizing successful patterns into repeatable systems.
• Align and manage cross-functional stakeholders (Product, Engineering, Design, Data, GTM) by synthesizing inputs, navigating tradeoffs, and bringing teams along through clear decisions and crisp communication.
• Define and operationalize success metrics across activation and beyond (leading + lagging indicators), with dashboards and ongoing monitoring to guide prioritization and decision-making.

Qualifications

• 4+ years of Product Management experience, with ownership of measurable product outcomes.
• Experience leading experimentation programs, including hypothesis development, A/B testing, and results analysis, with strong quantitative fluency (funnels, cohorts, activation metrics, behavioral data).
• Experience improving onboarding, activation, or lifecycle performance in a SaaS or product-led growth environment.
• The ability to synthesize qualitative and quantitative insights into clear product strategies and structured, data-backed plans.
• Comfort operating in ambiguous, highly interdependent environments, driving clarity, prioritization, and alignment across stakeholders.
• Strong product taste and attention to detail, with the ability to refine complex, interaction-heavy experiences into simple, intuitive outcomes.
• Strong written and verbal communication skills, with the ability to align teams around a shared vision and bring diverse perspectives into a cohesive plan.
• Hands-on experience working with AI-enabled or automated product experiences, with a strong interest in applying AI thoughtfully to improve customer outcomes.

Benefits

• Annual Cash Compensation Range: $158,100 — $253,000 USD
• Participation in HubSpot’s equity plan to receive restricted stock units (RSUs) for eligible roles.
• Potential eligibility for overtime pay.
• Comprehensive benefits and perks to help employees grow better.

Company Description

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

• Bold is our baseline; our employees around the globe move fast, stay customer-obsessed, and win together.
• Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART.
• Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more.
• Headquartered in Cambridge, MA, with employees and offices around the world.