[Hiring] Senior Product Manager, Digital Growth @Dutchie

Role Description

As Senior Product Manager, Digital Growth, you will own the checkout experience end-to-end across Dutchie’s digital ordering channels: Hub, E-commerce, Kiosk, and Mobile App. This is a metrics-driven growth role focused squarely on late-funnel optimization, where small improvements have outsized revenue impact.

You’ll operate at the intersection of checkout, payments, and loyalty, acting as the DRI for key growth metrics including:

• Pay-by-Bank adoption
• Loyalty sign-ups and redemptions
• Logged-in shopping
• Conversion through checkout

This role brings rigor to experimentation, uplevels how the team uses data, and turns insight into sustained growth. This is a high-visibility role with regular exposure to senior leadership and direct influence over two of Dutchie’s fastest-growing surfaces: Payments and Loyalty.

What You'll Do...

• Own the checkout experience across all digital channels, defining a clear vision and executing a roadmap that reduces friction and increases conversion.
• Act as the single-threaded owner for late-funnel KPIs, including checkout conversion, Pay-by-Bank adoption, loyalty sign-ups and usage, redemptions, AOV, and logged-in shopping rate.
• Bring strong experimentation rigor to the team by designing, running, and scaling A/B tests that directly impact revenue and engagement.
• Drive Pay-by-Bank (PBB) sign-ups and usage by embedding it naturally into checkout flows and payment decision points.
• Increase loyalty value realization by integrating sign-up, points visibility, and redemption directly into checkout.
• Leverage personalization, cart toppers, promotions, and incentives within checkout to increase cart size and completion.
• Partner closely with design, engineering, data, marketing, and payments teams to ship, measure, and iterate quickly.
• Use quantitative and qualitative insight to identify friction points, validate hypotheses, and prioritize the highest-impact opportunities.

Qualifications

• 5+ years of product management experience, with clear ownership of checkout or late-funnel growth surfaces.
• A strong data-driven background, including hands-on experience with A/B testing, experimentation frameworks, and KPI ownership.
• Demonstrated success driving growth metrics such as conversion, AOV, login rate, loyalty adoption, or payment mix.
• Experience working with payments systems, checkout flows, or financial products within a consumer environment.
• Comfort using data directly (SQL proficiency or equivalent) to inform decisions and measure impact.
• A growth mindset paired with strong product judgment — you know when to test, when to ship, and when to double down.
• Excellent cross-functional communication skills and the ability to influence without authority.
• Bonus: Experience with ACH or bank-based payment products, loyalty programs, or rewards ecosystems.

Benefits

• We are targeting a starting salary of $149,000 - $201,000 based on the intended level for this role.
• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc.) allowance.
• Flexible vacation and sick days.