[Hiring] Senior Product Manager, Carrot Ads @Instacart

Role Description

We are looking for a Senior Product Manager to own and drive the Carrot Ads platform. This is a high-impact, high-visibility role that sits at the intersection of complex technical infrastructure, external partner relationships, and strategic business growth.

• Serve as the primary product point of contact for Carrot Ads' API-integrated partners — our largest and most complex, including partners like Uber Eats, Thrive Market, and Hy-Vee.
• Responsibilities include:
  • Staying current on each partner's ad business performance and needs.
  • Acting as the first line of consultation on product requests and partner escalations.
  • Attending business reviews.
  • Driving partner-specific product improvements.
• Own publisher-facing infrastructure and features that underpin how all Carrot Ads partners integrate with and operate on Instacart's ads stack.
• Drive strategic initiatives to expand Carrot Ads offerings into new areas (e.g., in-store, B2B) and identify opportunities to grow the program in new partner segments and verticals.
• Lead cross-functional collaboration and alignment across a wide range of internal partners.
• Over time, take on increasing strategic ownership, leading cross-partner roadmap prioritization and representing Carrot Ads in leadership forums.

Qualifications

• 5+ years of product management experience, with a track record of owning complex, cross-functional product areas independently.
• Experience building or owning B2B platform products.
• Strong technical acumen; comfortable working directly with engineering on API design, data pipelines, serving infrastructure, or similar.
• Experience managing external partner or customer relationships as part of a product role.
• Strong written and verbal communication skills; able to synthesize complex technical and business context for both engineering teams and executive audiences.

Requirements

• Experience in ad tech, retail media, or marketplace advertising, particularly on the supply/publisher side.
• Familiarity with programmatic advertising concepts: auction mechanics, ad serving, attribution, billing/revenue share, and reporting infrastructure.
• Prior experience at a company where the platform you owned was the infrastructure enabling third-party businesses to operate.
• Experience driving strategic expansion into new business verticals or partner segments.
• Demonstrated ability to ship in ambiguous, high-stakes environments where the product scope, technical constraints, and business requirements are evolving simultaneously.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility under the Flex First remote work policy.
• New hire equity grant as well as annual refresh grants.