[Hiring] Senior Product Manager @HealthEquity

Role Description

HealthEquity Marketplace is a managed affiliate marketplace for health and wellness that helps our members get more health and healthcare per dollar. We are seeking a Senior Product Manager, Digital Health to be our visionary for our telehealth experiences and offerings. This role identifies the right clinical offerings and partners to deliver them, guides the experience and commercial components, builds, launches and operates a full complement of clinical offerings.

• Own our rapidly growing tele and digital health portfolio end to end.
• Drive the optimal member experience across every program.
• Run and curate a portfolio that blends white label pathways with branded partnerships.
• Own the product experience, partner relationship, and business outcomes for each program across intakes, retention, and revenue.

Qualifications

• 6+ years of experience in cash-pay clinical ecommerce or DTC digital health with direct or indirect ownership of revenue, subscribers, and/or retention.
• Experience managing third party telehealth, pharmacy, or clinical provider relationships, such as white label, private label, or platform models.
• Working knowledge of subscription unit economics: patient starts, retention, LTV, CAC, and payback.
• Strong partner and merchant management skills.
• Comfortable operating with ambiguity in a 0 to 1 to 100 scaling environment.

Requirements

• Set and drive the strategic vision for HealthEquity's digital health offerings.
• Define the specific offerings, resulting therapies, and expected business/health outcomes from the portfolio.
• Own the end to end member experience across the digital health portfolio.
• Decide, by program and care area, whether a white label or third party experience best serves member experience and quality of outcome.
• Set targets for subscribers, revenue, and churn by program, and own the plan to deliver them.
• Own the end to end relationship for every partner or provider in the digital health portfolio.
• Source, evaluate, and onboard new partners, and manage renewal, expansion, and renegotiation of existing ones.
• Hold partners accountable to volume, quality, and service level commitments.
• Bring heavy hands on influence to the white label partner experience.
• Own the P&L level outcomes for the digital health portfolio: subscriber growth, revenue, margin, take rate, and churn.
• Build and maintain the unit economics and churn models that inform pricing, promotion, and partner terms.
• Diagnose churn and retention issues by program and cohort, and drive the fixes.
• Decide what gets highlighted across the digital health category.
• Drive copy and creative that reflects the offer accurately and converts.
• Run the promotion calendar and strategy for the category.
• Partner with demand and growth teams to drive awareness and conversion.
• Work closely with Compliance and Legal on eligibility, licensing, and clinical program requirements.
• Partner with Engineering and Design on the white label experience.
• Represent the digital health category to Marketplace and HealthEquity leadership.

Benefits

• Medical, dental, and vision.
• HSA contribution and match.
• Dependent care FSA match.
• Uncapped paid time off.
• Paid parental leave.
• 401(k) match.
• Personal and healthcare financial literacy programs.
• Ongoing education & tuition assistance.
• Gym and fitness reimbursement.
• Wellness program incentives.