Role Description
The Sr. Manager, Digital Product serves as a Product Manager responsible for one or more products within the Correspondence Portfolio, part of Shared Services Advanced Technology (SSAT). This portfolio supports critical communications for Members, Plan Sponsors, and Providers, with a strong focus on resiliency, scalability, performance, reporting, and reconciliation across approximately 130 OMS/Quadient correspondence types. The portfolio also manages centralized member data related to communication preferences, profiles, and consents, enabling downstream consumption by multiple enterprise applications.
This role owns the product vision, strategy, and roadmap, translating customer and business needs into prioritized, measurable outcomes aligned to OKRs. The Sr. Manager partners closely with business, engineering, and cross-functional stakeholders to drive discovery, define scope, and ensure consistent, high-value delivery.
The Sr. Manager, Digital Product is accountable for:
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Intake grooming and prioritization
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Supporting PI planning
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Enabling teams through clear Definition of Ready (DoR) and Definition of Done (DoD)
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Providing direction by clarifying tradeoffs
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Ensuring day-to-day execution while maintaining the conceptual and technical integrity of engagement platforms, journeys, and components
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Serving as the primary approver for completed work, ensuring delivery meets agreed-upon quality standards
Working collaboratively with product leadership, Correspondence and Clinical stakeholders, analytics, and technology teams, this role aligns priorities across planning and delivery cycles and coordinates design, engineering, data, and operational inputs to deliver personalized, omnichannel digital engagement experiences. A strong emphasis is placed on innovation, data-driven decision-making, AI enablement, and continuous improvement to drive product adoption and market impact.
Qualifications
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7+ years of experience in digital product management, with a strong history of delivering digital engagement, messaging, or customer communication platforms at scale. Experience in healthcare, digital health, marketing technology, or regulated industries preferred.
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7+ years of experience developing product strategies and managing complex roadmaps, specifically for engagement channels such as Email, Push Notifications, In‑App Messaging, RCS, SMS, or similar platforms.
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5+ years of experience working in Agile / SAFe environments, leading cross‑functional teams and product ceremonies.
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5+ years of experience partnering with member, plan sponsor, provider, clinical, analytics, and technology teams to deliver data‑driven, personalized engagement experiences.
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5+ years of experience using analytics, experimentation, and performance metrics to guide engagement optimization and product decisions.
Requirements
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Strong communication and business acumen skills, with the ability to bridge technical and non‑technical audiences and influence senior stakeholders.
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Experience in large, matrixed organizations.
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Familiarity with healthcare data, compliance, and consent‑driven engagement.
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Experience with digital products, digital outreach.
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Awareness of industry-wide technology trends, emerging patterns, and modern engineering practices.
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Self-starter with a strong work ethic and the ability to stay highly productive in a dynamic, collaborative environment.
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Excellent verbal and written communication skills, with the ability to convey complex ideas to diverse audiences.
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Strong interpersonal and relationship‑building skills for effective collaboration with team members, stakeholders, and leadership.
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Demonstrated ability to work effectively in team environments and contribute to a positive, inclusive culture.
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Proven ability to foster a cohesive team atmosphere and support collective success.
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Leadership & Influence: Ability to guide cross-functional teams, influence without authority, and inspire product excellence.
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Strategic Thinking: Capability to connect product decisions with business outcomes and long-term platform strategy.
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Problem-Solving: Strong analytical and strategic thinking skills to define complex business and customer problems, evaluate tradeoffs, and drive data-informed product decisions.
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Adaptability: Comfortable navigating ambiguity and adjusting priorities based on changing organizational needs.
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Decision-Making: Sound judgment in balancing speed, quality, and risk when making product decisions.
Benefits
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Comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
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Medical, dental, and vision coverage.
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Paid time off.
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Retirement savings options.
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Wellness programs and other resources, based on eligibility.
Pay Range
The typical pay range for this role is: $118,450.00 - $236,900.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.