[Hiring] Senior Digital Product Manager @The Digital Stronghold

Role Description

We're looking for a Senior Digital Product Manager to lead the digital product roadmap across our portfolio of direct-to-consumer brands. This role is responsible for defining, prioritizing, and executing digital product initiatives spanning our websites, eCommerce platforms, and supporting technologies.

• Drive the digital product roadmap in alignment with brand goals and revenue targets.
• Identify opportunity areas and define product requirements, informed by data, research, testing, and cross-functional insights.
• Champion the voice of the customer across all digital experiences.
• Translate business objectives and brand strategies into actionable digital initiatives.
• Manage and prioritize the product backlog across multiple brand sites and apps.
• Partner with engineering and design teams to deliver best-in-class, on-brand digital experiences on time and within scope.
• Collaborate with QA to ensure seamless implementation, testing, and deployment of releases.
• Optimize customer journeys, conversion funnels, and site performance through continuous testing and iteration.
• Lead A/B and multivariate testing to validate improvements in UX, engagement, and conversion.
• Monitor key site metrics—traffic, conversion rate, AOV, retention—and share performance trends with leadership.
• Conduct competitive benchmarking and user behavior analysis to identify new growth opportunities.
• Ensure digital platforms reflect brand standards, merchandising strategies, and promotional moments.
• Stay ahead of emerging eCommerce trends, mobile innovations, and technologies shaping modern fashion retail.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or a related field; MBA a plus.
• 5+ years in digital product management within a consumer-facing eCommerce or retail environment (apparel or lifestyle preferred).
• Strong familiarity with Shopify (both headed and headless) and its ecosystem.
• Experience driving cross-functional initiatives across creative, technical, and commercial teams.
• Deep understanding of digital analytics tools (GA4, Hotjar, etc.), UX/UI principles, and product development methodologies.
• A track record of using data to inform decisions and elevate user experiences.

Requirements

• Exceptional communication, prioritization, and stakeholder-management skills.
• Ability to balance brand aesthetics with performance-driven decision making.
• Working knowledge of SEO, CRM, and digital marketing integrations.
• Passion for menswear, retail trends, and DTC commerce.
• Confidence collaborating with engineering teams and navigating code/architecture discussions (engineering background a plus, not required).

Work Environment & Requirements

• Fully remote role. US or Canada preferred in CST/EST timezones.
• Ability to sit or stand at a workstation for extended periods.
• Occasional travel (up to 10%) for brand events, vendor meetings, or onsite collaborations.
• Flexibility to support major digital launches or seasonal campaigns as needed.