[Hiring] Product Marketing Manager @WEX

Role Description

WEX Health & Benefits Product Marketing sits between Product, Sales, Revenue Operations, and Engineering. The team improves commercial outcomes by leading go-to-market strategy, serving as the voice of the customer, and partnering with Product from discovery through build and launch. The portfolio spans Consumer Directed Healthcare (including HSA/FSA), COBRA, benefits administration, and Medicare, serving customers ranging from HR leaders and brokers to individual account holders. The team works across multiple initiatives in a lean environment and uses AI to work faster, think bigger, and improve the quality of its work.

In this role, you will own the commercial story and go-to-market strategy for a product portfolio, including positioning, messaging, launch, and commercialization. You will partner with Product on pricing and packaging decisions and bring customer and market evidence into discovery to help shape what WEX builds. You will step into critical GTM work supporting the 2027 roadmap and major launches. This is an AI-forward role for a product marketer who actively builds and improves AI-enabled workflows and can demonstrate the impact.

Qualifications

• 3–5 years of product marketing experience in B2B or B2B2C environments.
• Demonstrated ownership of a multi-product portfolio or multiple product initiatives.
• An AI-native working style, supported by concrete examples of something new you built with AI.
• Experience partnering with Product on pricing and packaging decisions.
• Experience influencing product strategy through customer research, competitive insight, and experimentation.
• Experience launching and growing data-centric or AI-enabled platforms.
• Strong sales enablement experience in complex or regulated selling environments.
• Ability to synthesize customer insight, regulatory guidance, and market dynamics into clear positioning and strategy.
• Comfort with data, including the ability to pull and interpret performance and usage data.
• Excellent written, verbal, and visual communication skills.
• Ability to build trusted relationships and influence without authority.
• Proficiency with Google Suite, Salesforce or comparable CRM tools, and AI-driven marketing tools.

Requirements

• Experience launching and growing data-centric or AI-enabled platforms, including post-launch measurement.
• Ability to build trusted relationships, influence without authority, prioritize competing work, and context-switch across multiple products and launches.

Benefits

• Health, dental and vision insurances.
• Retirement savings plan.
• Paid time off.
• Health savings account.
• Flexible spending accounts.
• Life insurance.
• Disability insurance.
• Tuition reimbursement.
• Comprehensive and market competitive benefits designed to support personal and professional well-being.

Company Description

Product Marketing at WEX is a strategic partner with visibility into product direction from the earliest stages of discovery. You will help shape how products are built, launched, and adopted while working closely with Product, Commercial, RevOps, and Marketing. The role offers exposure to senior stakeholders, a chance to help advance an AI-enabled way of working, and opportunities for continued career growth across Product Marketing and the broader organization.

Pay Range: $101,000.00 - $125,600.00