[Hiring] Product Marketing Manager @Valsoft Corporation

Role Description

We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region. You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi-stakeholder deals. This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role.

Key Responsibilities

• Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking.
• Define product positioning, messaging, and competitive differentiation against named category competitors.
• Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers.
• Partner with Product and Sales teams to align feedback, market trends, and product roadmap.
• Run structured competitive and market analysis and turn it into positioning and enablement decisions.
• Collaborate with Growth Marketing to align campaigns with product objectives.
• Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation).
• Measure launch success through adoption, leads, and market feedback.

Qualifications

• 5+ years in B2B SaaS product marketing or sales enablement.
• Demonstrable track record marketing technically complex or specialist software to expert buyers.
• Strong understanding of go-to-market planning and sales enablement.
• Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use.
• Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred.
• Track record influencing product roadmap and sales strategy, not just producing collateral.

Preferred Qualifications

• Experience/knowledge of the aviation industry or other technical and regulated sectors.

Benefits

• Join a global aviation software group with a collaborative and innovative culture.
• Work fully remotely within the UK with a supportive international team.
• Opportunities for career growth in a fast-scaling environment.
• Exposure to modern marketing technologies and high-impact projects.