[Hiring] Product Manager - Social Features @Binance

Role Description

Own the end-to-end product lifecycle of Binance Chat and Square social features, driving the planning and iteration of core functions including:

• Posting
• Commenting
• Sharing
• Content discovery
• Personalized recommendation
• Group chat
• Messaging interactions
• Community groups

Design and optimize user journeys across key entry points, ensuring seamless cross-page navigation and consistent posting and interaction experiences across all scenarios.

Collaborate with engineering and cross-functional teams to build and iterate on the social interaction system, including:

• Content publishing flows
• Comment/reply mechanisms
• Personalized content distribution
• Group management
• Messaging flows

Monitor core social engagement metrics (posting rate, interaction rate, retention, DAU), analyze user behavior across different content types and entry points, and formulate growth strategies.

Qualifications

• 3~8 years of experience in social, community, or content products; experience with Web3 or community-driven products is a strong plus.
• Ability to translate complex interaction scenarios into clear product solutions with well-defined state transitions and edge-case handling.
• Outstanding collaboration and communication skills to work effectively with engineering, design, operations, and external partner teams.
• Strong product judgment in balancing user experience consistency with scenario-specific constraints.
• Highly Relevant Experience: Background in social/community products ensures immediate productivity with zero learning curve.
• Strong Product Sense: Deep understanding of community user journeys, interaction design, and content ecosystem dynamics.
• Clear Logic: Structured product thinking with the ability to break down multi-path flows and resolve experience conflicts in complex interaction scenarios.

Requirements

• 3~8 years of experience in social, community, or content products; experience with Web3 or community-driven products is a strong plus.
• Ability to translate complex interaction scenarios into clear product solutions with well-defined state transitions and edge-case handling.
• Outstanding collaboration and communication skills to work effectively with engineering, design, operations, and external partner teams.
• Strong product judgment in balancing user experience consistency with scenario-specific constraints.
• Highly Relevant Experience: Background in social/community products ensures immediate productivity with zero learning curve.
• Strong Product Sense: Deep understanding of community user journeys, interaction design, and content ecosystem dynamics.
• Clear Logic: Structured product thinking with the ability to break down multi-path flows and resolve experience conflicts in complex interaction scenarios.

Benefits

• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)