[Hiring] Product Manager, Revenue Growth @ClassDojo

Role Description

We're looking for a hands-on Revenue Growth PM to own the full revenue funnel for Dojo Sparks—from the moment a family discovers the product to the day they become a loyal, paying subscriber. Your mission: grow Sparks from $1M+ to $10M+ in annual bookings through rapid experimentation and product changes.

• Diagnose the real constraints to revenue growth—whether conversion, activation, churn, or product experience—and prioritize the changes most likely to move the needle.
• Own and improve the full Sparks funnel; be willing to redesign onboarding flows, paywalls, and core mechanics when needed, not just run incremental tests.
• Ship at least one meaningful experiment per week, with clear hypotheses, instrumentation, and documented learnings.
• Build and maintain a prioritized growth roadmap informed by funnel analysis, user research, and data—without relying on dedicated data science support.
• Develop a deep understanding of why parents retain or cancel and translate those insights into product improvements.
• Partner directly with engineering: write clear specs and work hands-on to get things shipped.
• As Sparks begins experimenting with paid acquisition, help design the product loops that make paid channels ROI-positive.

Qualifications

• Grown a paid consumer product through the $1M–$10M revenue phase (or equivalent early-scaling stage)—you know what it's like when infrastructure is thin and you have to figure things out yourself.
• Owned paid conversion, activation, and retention—not just acquisition or marketing channels.
• Fluent in subscription economics: you think in terms of LTV, retention curves, churn cohorts, and what drives them in product.
• High-velocity experimentation: you design clear hypotheses, ship fast, and know how to extract signal from imperfect data.
• Self-sufficient with data: can write SQL, build dashboards, and analyze funnels without a dedicated data scientist.
• Uses AI tools as a daily force multiplier—including prototyping and building PoCs—to move faster than the team size would suggest.
• 3+ years in a growth PM or equivalent role at a consumer company, with a consistent shipping cadence and clear metrics to show for it.
• No need for large teams, heavy process, or mature infrastructure to be effective—you thrive with constraints.

Nice to Have

• Experience with kids/family or edtech products.
• Background in games or gamified learning products.
• Familiarity with freemium-to-paid model design.
• Experience with mobile app growth on iOS/Android.
• Founder or early-stage startup experience.

How We Work

We design roles around people and believe this leads to win-wins. You'll have high autonomy within Sparks, strong partners across the team, and clear outcomes. Freedom to ship, rigor to measure, and focus on growing the pond.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

• CA, WA, NY, NJ, CT states: $200,000 - $228,000 (USD)
• All other states in the US: $170,000 - $200,000 (USD)